Senior Performance Marketer (Marketing Agency, Immediate vacancy)

Responsibilities

• Understand clients’ businesses, offerings, margins, target audiences and sales processes, and translate these into clear campaign strategies and testing roadmaps.
• Plan, build and manage paid media campaigns across Google, Meta and LinkedIn, with exposure to TikTok, Xiaohongshu (XHS) and Lemon8 where relevant.
• Set up and manage account structures, audiences, keywords, creatives, placements, budgets and bidding strategies while maintaining strong campaign hygiene, including naming conventions, tracking, exclusions and negative keywords.
• Develop and optimize ad copy, or provide clear briefs to writers and designers, and conduct structured A/B testing across hooks, messaging, offers, formats and landing pages.
• Monitor and optimize campaigns regularly to improve CTR and CVR, reduce CPA and scale high-performing campaigns while maintaining efficiency.
• Conduct keyword, audience and market research to identify new targeting opportunities, campaign angles and growth opportunities.
• Conduct competitive research by monitoring competitors’ positioning, creatives, offers and funnel strategies to identify market gaps and opportunities.
• Ensure accurate tracking and measurement by validating conversions, events, attribution, UTM parameters and reporting consistency.
• Prepare accurate monthly performance reports highlighting key insights, actions taken, campaign results, next steps and recommendations for improvement.
• Document campaign workflows and develop SOPs with management to improve scalability, consistency and knowledge transfer across the team.
  

Requirements

• Diploma or Degree in any discipline; Marketing, Business or related disciplines preferred.
• Minimum 3 years of hands-on experience in Performance Marketing / Paid Media / Media Buying.
• Strong hands-on experience with Google Ads and Meta Ads (Facebook/Instagram); experience with LinkedIn Ads is preferred.
• Experience with TikTok, Xiaohongshu (XHS) and/or Lemon8 is an added advantage.
• Strong analytical and problem-solving skills with the ability to interpret campaign data and translate insights into actionable strategies.
• Good written communication skills, with the ability to develop compelling ad copy and communicate campaign strategies clearly.
• Proficient in tracking and measurement tools such as GA4, Google Tag Manager, Meta Pixel / Conversion API, Looker Studio or similar platforms.
  

HOW TO APPLY:

Interested applicants, please click on “Apply Now”. We regret only shortlisted candidates will be notified.

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