Senior Performance Marketing Manager

We are seeking a Senior Performance Marketing Manager to lead our marketing efforts in the dynamic field of direct-to-consumer (D2C) brands. This role is pivotal in driving our performance marketing strategies across various platforms, including Meta Ads and Google Ads, to enhance brand visibility and drive customer acquisition. The ideal candidate will have a strong background in performance marketing, particularly within the fast-moving consumer goods (FMCG) sector, and will be responsible for developing, executing, and optimizing marketing campaigns that deliver measurable results. Key Responsibilities: - Develop and implement comprehensive performance marketing strategies that align with business objectives. - Manage and optimize campaigns across Meta Ads and Google Ads to maximize ROI and achieve key performance indicators (KPIs). - Analyze campaign performance data to identify trends, insights, and opportunities for improvement. - Collaborate with cross-functional teams, including product, sales, and creative, to ensure cohesive marketing efforts. - Stay updated on industry trends and best practices in performance marketing and D2C strategies. - Prepare and present performance reports to stakeholders, highlighting successes and areas for growth. Required Skills: - Proven experience in performance marketing, particularly in D2C and FMCG brands. - Strong knowledge of Meta Ads and Google Ads platforms. - Excellent analytical skills with the ability to interpret data and make data-driven decisions. - Strong communication and collaboration skills. - Ability to thrive in a fast-paced, dynamic environment. If you are passionate about performance marketing and have a track record of driving successful campaigns, we would love to hear from you. Join us in shaping the future of our brand in the D2C space.