Senior Performance Marketing Manager, Global Paid Social & Mobile UA
Posted
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
Our Growth Marketing team within the Consumer & Business group scales Coinbase's customer base and revenue through data-driven, full-funnel acquisition strategies across paid channels globally. As Performance Marketing Manager, Global, you'll own our performance marketing program, managing hundreds of millions in ad spend across paid social and mobile channels to drive new user acquisition at or above ROI targets.
What you'll do:
- Own end-to-end global strategy and execution across paid social (Meta, TikTok, Snap, Reddit) and mobile user acquisition (mobile display) to hit aggressive new user acquisition and efficiency targets.
- Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and app store/landing experiences; translate results into scaled playbooks for global markets.
- Partner with Data Science and Analytics to design experiments, incrementality tests, and mobile measurement frameworks (MMM, SKAN, MMP-based) that connect paid social and mobile UA performance to downstream business outcomes.
- Lead platform relationships with ad platforms and mobile measurement partners, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities.
- Build and maintain performance dashboards and reporting for paid social and mobile UA spend, with clear visibility by geo, product, and channel; proactively surface insights, risks, and opportunities to leadership.
- Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.
Required skills and experience:
- A minimum of 5+ years of hands-on performance marketing experience, with deep expertise in paid social (Meta, TikTok) and mobile user acquisition in an in-house or agency environment
- Proven track record owning large-scale paid social and mobile UA budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets.
- Strong technical aptitude and experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g. Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows that accelerate growth experimentation, optimize operational efficiency, and scale hyper-targeted paid social and mobile campaigns
- Analytical and experimentation mindset; comfortable with spreadsheets and BI tools (e.g., Looker, Hex, Tableau, Superset) to build and launch tests, interpret results, and make data-grounded decisions.
- Deep experience with mobile measurement and privacy-aware execution, including SKAN, mobile measurement partners (AppsFlyer, Adjust, Branch), event strategy, and incrementality testing across app and web
- B2C experience required; fintech, crypto, or high-consideration consumer financial products strongly preferred.
- Excellent cross-functional collaboration and communication skills, able to synthesize complex performance narratives and influence senior stakeholders with clear recommendations.
- Highly organized with strong project management skills; able to manage multiple geographies, campaigns, tests, and priorities in parallel while maintaining execution quality
- Utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus):
$170,765—$200,900 USD
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
Skills
As published by greenhouse · 13 questions
Basics
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location
Short answers (1)
- Linkedin Profile URL
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- Are you at least 18 years of age?
- Have you previously been employed by Coinbase in any capacity?
- How did you hear about this job?
- Please confirm receipt of the above linked Global Data Privacy Notice and US Arbitration Agreement.
- I understand that Coinbase may use AI tools to assist in the application and interview process.
- Which of the following best describes how you use AI tools today?
- Are you legally authorized to work in the country where this position is located?
- Will you require sponsorship for employment visa status now or in the future?
- Are you a current government official or were you a government official in the last five years (e.g., employee of a government agency or a government owned/controlled company, holder of public office or a civil service position)?
- Are you a close relative of a government official (i.e., child/step-child, spouse/partner, parent/guardian, aunt/uncle, first cousin, in-law)?
- To your knowledge, do you or a close relative currently hold a role, have a significant financial interest in, or maintain a close personal relationship with a senior leader at a company connected to Coinbase that could create an actual or perceived conflict of interest?
- To your knowledge, were you referred to this position by a senior leader or decision‑maker at a current or prospective institutional client, business partner, or vendor of Coinbase?