Senior Performance Marketing Manager – Meta

# Senior Performance Marketing Manager – Meta # Company Overview *Not specified.* ## Job Summary We are seeking a highly experienced Senior Performance Marketing Manager – Meta to take ownership of our Meta advertising channel, managing a **seven-figure monthly budget**. The role involves developing and executing comprehensive Meta advertising strategies, optimizing campaigns for performance and profitability, and collaborating with cross-functional teams to drive growth across multiple e-commerce platforms including TikTok Shop, Target, QVC, Walmart, Amazon, and Wholesale. The ideal candidate will have a proven track record of scaling ad spend while maintaining efficiency and will play a key role in shaping our paid media efforts. ## Responsibilities - Own **Meta strategy, P&L, budgets, forecasting, and scaling roadmap** to ensure growth and profitability. - Manage **$300K+ monthly Meta ad spend**, with experience in handling seven-figure budgets preferred. - Develop and optimize **account architecture, campaign structure, bidding strategies, and budget allocation**. - Drive **daily pacing, optimization, anomaly detection, and performance decision-making** to maximize results. - Build and oversee the **creative testing framework** and guide overall **creative strategy**. - Measure and analyze performance across **Meta, Shopify, Triple Whale**, and contribution margin metrics. - Drive **incrementality, blended CAC, payback periods, and profitability-led decision-making**. - Collaborate with **Creative, CRO, Retention, and Finance teams** to align strategies and optimize campaigns. - Hire, mentor, and develop future media buyers as the team scales. ## Qualifications - **4–7+ years** of hands-on Meta media buying experience within D2C or consumer brands. - Proven ownership of **$300K+ monthly Meta ad spend** for a single brand or account. - Strong track record of **scaling ad spend while maintaining or improving efficiency**. - Deep expertise in **Meta Ads**, including Advantage+, CAPI, DPA/catalog, bidding, and post-iOS measurement. - Strong understanding of **contribution margin, incrementality, and blended metrics**. - Experience independently building and operating a **creative testing framework**. - Highly analytical, fast-moving, and comfortable managing a **live seven-figure budget**. - **U.S./international D2C experience** highly preferred. - Experience in categories such as **Home, Mattress, Furniture, or other considered-purchase sectors** is a plus. - AI-native approach to **daily performance marketing workflows**. ## Preferred Skills - Advanced knowledge of **Meta’s advertising ecosystem** and measurement tools. - Strong collaboration and communication skills. - Leadership and mentorship capabilities. - Familiarity with **Shopify, Triple Whale**, and other e-commerce analytics platforms. - Experience working in a **remote environment** with overlapping U.S. business hours. ## Experience - **4–7+ years** of direct experience in media buying, specifically with Meta platforms. - Demonstrated success in managing and scaling **$300K+ monthly ad spend**. - Proven ability to optimize campaigns for **performance, efficiency, and profitability**. ## Environment - **Remote work** with a preference for candidates based in India or those able to work with **strong overlap with U.S. business hours**. - Fast-paced, data-driven environment requiring high analytical skills and agility. - Collaboration with cross-functional teams including Creative, CRO, Retention, and Finance. ## Salary *Not specified.* ## Growth Opportunities *Not specified.* ## Benefits *Not specified.*