Senior Performance Marketing Specialist
Posted Updated
Description
JOB PURPOSE:
To develop and optimize performance marketing campaigns that drive measurable results and align with business objectives.
KEY ACCOUNTABILITIES:
- Plan and execute paid marketing campaigns across channels.
- Analyze campaign performance and implement optimization strategies.
- Manage budgets and ensure campaigns deliver ROI
- Plan, build, and manage campaigns across Snapchat, TikTok, Meta, Google (UAC, Demand Gen, Display, PMax), and mobile programmatic partners.
- Run acquisition, conversion, and retargeting campaigns across iOS and Android, with geo-level strategies for KSA & other Gulf countries.
- Optimize daily toward acquisition targets, managing budget pacing and scaling decisions within agreed efficiency thresholds.
- Design and run structured A/B tests (creative, audience, bidding, placement) and turn results into scaling actions.
- Work with MMPs, product, and database analysis platform to ensure clean tracking, postbacks, deep links, and event quality across networks.
- Manage SKAdNetwork campaigns and support conversion value mapping on iOS.
- Build and activate audiences with the CRM team (MoEngage), including suppression lists, high-intent cohorts, and re-engagement segments.
- Brief the creative team on weekly sprints on performance insights.
- Produce weekly and monthly performance reports with clear insights and next actions.
- Coordinate with platform account managers and ad-tech vendors on betas, troubleshooting, and IO requirements.
Requirements
QUALIFICATIONS & EXPERIENCE:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5+ years of hands-on performance marketing experience, with at least 2 years managing app install and in-app conversion campaigns.
- Proven experience scaling spend on Snapchat, TikTok, Meta, and Google App Campaigns in the Saudi or wider GCC market.
- Strong working experience of MMPs (Kochava, Branch, or Adjust), SKAdNetwork attribution, and iOS privacy constraints.
- Strong analytical skills: comfortable with funnel analysis, cohort data, and advanced Excel/Google Sheets. SQL or BI tool experience (Metabase, Looker) is a plus.
- Solid understanding of testing methodology, budget allocation, and scaling practices.
- Ability to translate data into clear creative briefs.
- Fluent English; Arabic is a strong plus.
Nice to Have
- Experience in travel, hospitality, marketplaces, or other high-frequency booking apps.
- Familiarity with CAPI / Events API setups and server-side tracking.
- Experience with DCO tools (e.g., Confect) and CRM platforms (e.g., MoEngage).
- Exposure to incrementality or geo-holdout testing.
Skills
As published by workable · 12 questions
Basics
First name, Last name, Email, Phone, Address, Resume
Pick from a list (12)
- Do you hold a Bachelor’s degree in Marketing, Business Administration, or a related field?
- Do you have 5 or more years of hands-on experience in performance marketing?
- Do you have at least 2 years of experience managing app install and in-app conversion campaigns (iOS & Android)?
- Have you successfully scaled paid campaigns across Snapchat, TikTok, Meta, and Google App Campaigns within Saudi Arabia (KSA) or the wider GCC market?
- Do you have hands-on experience using Mobile Measurement Platforms (e.g., Kochava, Branch, or Adjust) and managing SKAdNetwork attribution under iOS privacy constraints?
- Are you proficient in performing funnel and cohort analysis using advanced Excel/Google Sheets, SQL, or BI tools (e.g., Metabase, Looker)?
- Do you have experience translating campaign data into structured creative briefs for design teams?
- Do you have prior performance marketing experience in travel, hospitality, marketplaces, or high-frequency booking apps?
- Are you familiar with server-side tracking setups like Meta CAPI or Events API?
- Have you worked with CRM platforms (e.g., MoEngage) or Dynamic Creative Optimization (DCO) tools (e.g., Confect)?
- Do you have hands-on experience running incrementality tests or geo-holdout experiments?
- Are you proficient in Arabic/English?