Senior Performance Marketing Specialist – Meta & TikTok

Job Title: Senior Performance Marketing Specialist – Meta & TikTok
Location: Bogotá, Colombia or Mexico City, Mexico.
Type of Contract: Full-Time | EOR / Agency Partnership Model
Salary Range: Market Rates
Language Requirements: Fluent English Required

We are seeking a skilled Senior Performance Marketing Specialist with deep expertise in Meta and TikTok campaign execution, conversion tracking, and privacy-compliant advertising to join our growing team. You will play a key role in launching, optimizing, and scaling paid acquisition campaigns for U.S.-based brands while collaborating closely with a high-performance LATAM marketing team. Your work will directly impact client growth, campaign profitability, compliance standards, and the long-term success of our performance marketing division.

Key Responsibilities

• Launch, manage, and optimize high-performing paid campaigns across Meta Ads Manager and TikTok Ads
• Monitor campaign KPIs including ROAS, CAC, CTR, CPL, and conversion performance to drive continuous optimization
• Implement and troubleshoot pixel tracking, event tracking, tagging systems, and attribution workflows
• Collaborate closely with in-person team members from a shared coworking environment to improve execution speed and campaign performance
• Analyze campaign data, audience behavior, and funnel performance to identify growth opportunities
• Ensure campaigns and tracking systems comply with privacy and consent regulations including GDPR, HIPAA, and CCPA
• Prepare campaign reports, insights, and optimization recommendations for internal stakeholders and clients
• Participate in creative strategy discussions, testing initiatives, and performance reviews to improve advertising effectiveness

Must-Have Qualifications

• 5+ years of hands-on performance marketing experience managing paid social campaigns
• Advanced experience with Meta Ads Manager, TikTok Ads, and paid social optimization strategies
• Strong understanding of conversion tracking, Meta Pixel, TikTok Pixel, Google Tag Manager (GTM), and attribution systems
• Previous experience with US privacy compliance frameworks including GDPR, HIPAA, CCPA, and consent-based tracking practices
• Experience managing budgets, scaling campaigns, and improving performance metrics in fast-paced environments
• Excellent verbal and written English communication skills
• Strong analytical and problem-solving abilities with attention to detail
• Comfortable working in a collaborative coworking environment with other performance marketing specialists
• Passion for marketing, continuous learning, and staying current on platform updates and advertising trends

Preferred Qualifications

• Based in or willing to relocate to Mexico City
• Experience working with U.S.-based brands or agencies
• Familiarity with healthcare, lead generation, or privacy-sensitive industries
• Experience with landing page optimization, CRO, and funnel analysis
• Knowledge of tools such as GA4, Termly, Zapier, or consent management platforms
• Experience collaborating with creative teams on ad testing and content strategy
• Background working in high-performance or highly accountable team cultures

Work Environment & Culture

• Collaborative and execution-focused marketing environment built around accountability and performance
• Team culture centered on kindness, transparency, direct communication, and healthy competition
• Preference for in-person collaboration through a shared coworking setup to improve cohesion and productivity
• Coworking space stipend or office support provided
• Opportunity to join and help build a specialized LATAM-based paid media team supporting U.S. clients
• Strong emphasis on proactive individuals who are passionate about performance marketing and continuous skill development