Senior PPC / Performance Marketing Lead (B2C)
We're hiring a hands-on PPC Lead to take full ownership of our paid acquisition. Emphasis on hands-on: you're in the accounts yourself — auditing, diagnosing, and buying media with your own hands — not managing people who do it for you.
We're in an active rebuild of the channel, so we need an operator, not an overseer: someone who spots what's underperforming without being asked, ships the fix, scales what works, and sees the next strategic move before it's obvious. You'll work shoulder-to-shoulder with our analysts and own the direction end-to-end.
🔥 What You'll Do
Own the accounts, hands-on. Personally audit and run buying across Google Ads and Meta first, then Bing, TikTok, Pinterest, and other networks as needed. You're in the accounts daily, not reading dashboards about them.
Find problems before we ask. Spot what's broken or leaking, call it out, and ship the fix — without waiting for direction.
Scale what works. Take winning campaigns from hand-bought to scaled, across channels and budgets.
Launch new products. Build acquisition engines for new tech products from scratch while scaling the core B2C offerings.
Co-own the data. Work directly with our analysts on raw data and the full user journey — write precise briefs for BI/data engineering (attribution, cohorts, custom conversions, server-side/CAPI) and use the output to drive real decisions.
Decide on real economics. Go past in-platform metrics — LTV, CAC, ROAS, cohort retention, true margin.
Test systematically. New channels, placements, bidding, audiences, landers, creative concepts.
Brief creative. Partner with design and copy on high-converting video/visual assets for TikTok, Meta, Pinterest.
Own the budget. Allocate and scale six-figure monthly spend for profit, not vanity reach.
✅ What We're Looking For
5+ years hands-on PPC / performance marketing, proven in B2C tech.
Actually hands-on. You buy media yourself, live in the accounts, and can walk into any account and diagnose it fast. Not someone who delegates and reports up.
Owns the direction. You build initiatives independently — no step-by-step guidance, no waiting to be assigned a problem.
Sees their own mistakes. Intellectual honesty over polish. You name what's not working — yours included — and fix it. No corporate talk.
Direct experience managing and scaling budgets of $200,000+/month with strong ROI/ROAS. (set to your real number)
Multi-platform depth: Google Ads, Meta, Bing, SA360, TikTok, Pinterest (programmatic/DSP a plus).
Raw-data mastery: works with raw data directly (SQL / BigQuery / Snowflake a strong advantage) and writes clear technical specs for analytics teams.
Strong B2C product sense: funnel optimization, subscriptions, app installs, or D2C digital products.
English B2+ (fluent written and spoken).
🎯 KPIs
CAC & ROAS — sustainable acquisition cost while scaling return on spend.
LTV / margin — scalable, profitable traffic with high long-term value.
Channel diversification — scaling TikTok, Meta, Networks, etc.
New launches — acquisition executed for new products from zero.
🌍 What We Offer
Full ownership & impact — complete autonomy over strategy, budget, and channels.
Tech-first, growth environment — high-potential products and new launches.
High-calibre team — direct work with product, data engineers, and creative.
Remote-first — flexible, trust and results over micromanagement.
Competitive comp & benefits — salary, performance bonuses, paid vacation, sick leave, health insurance.