Senior PPC Specialist - Performance Marketing
Posted Updated
Rainforest is seeking a skilled Senior PPC Specialist to drive our performance marketing initiatives. With a focus on optimizing and scaling PPC campaigns, you will play a crucial role in maximizing ROI and achieving business goals.
Responsibilities:
- Develop, implement, and manage PPC campaigns across various platforms.
- Analyze performance data to optimize campaigns and improve ROI.
- Collaborate with the creative team to design effective ad copy and visuals.
- Monitor market trends and competitor strategies to enhance campaign effectiveness.
- Provide regular reports on campaign performance and suggest improvements.
- Manage and allocate budgets effectively to maximize campaign impact.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in PPC campaign management.
- Proficiency in using Google Ads, Facebook Ads, and other PPC platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with A/B testing and conversion rate optimization.
- Excellent communication skills and ability to work in a team.
- Certification in Google Ads or similar platforms is a plus.