Senior PR Specialist【明基BenQ整合行銷中心】

Support and execute strategic PR initiatives that bring BenQ product stories to life. You’ll manage relationships with Top-tier Media, coordinate product related press activities. And maintain the project-based consumer technology PR affairs.

1. Support the planning and execution of PR campaigns for product go to market plan, team activations, brand partnerships.
2. Planning and executing product PR launches across categories such as monitors, peripherals, projectors, and lifestyle electronics.
3. Serve as a key media liaison: build, maintain, and grow relationships with technology and industrial journalists.
4. Plan and execute press materials — including press releases, media advisories, Q&As.
5. Coordinate media interviews, press briefings, on-site support at tournaments, and virtual media opportunities.
6. Monitor, analyze, and report on PR performance, including earned coverage, sentiment, and share of voice.
7. Collaborate closely with internal teams, agencies, and regional marketing members to align messaging and execution.
8. Support embargo pitching, sample logistics for medias, media list development, and reporting.
9. Coordinate PR efforts with product marketing, social, and content teams to ensure consistent messaging.