Senior Product Analyst

VisualDx is looking for a Senior Product Analyst to define the analytical strategy behind how clinicians engage with our platform and make the case for where we go next. You're not just measuring what happens, you're defining what we should measure, designing the systems to understand our users deeply, and translating insights into strategic recommendations that directly shape our product direction and growth.

This is a hands-on, hybrid role that sits at the intersection of quantitative analysis and direct user contact. You'll build the measurement frameworks that tell us whether we're winning. You'll design and maintain the processes for ongoing clinician feedback. You'll analyze usage patterns across our multi-channel model (individual subscriptions and institutional licenses) to identify growth opportunities. And you'll synthesize qualitative and quantitative insights to make a compelling case for what we should build next.

You'll partner closely with Product, Engineering, and our go-to-market teams to turn ambiguous questions into clear answers. You'll proactively surface insights others haven't seen. You'll create self-serve tools so teams can make decisions without waiting on you.

Essential Functions

• Own the analytical narrative for our product. Define KPIs and measurement frameworks that establish what success looks like, both at baseline and for individual initiatives, feature releases, and campaigns. You'll partner with leadership and product teams to shape these frameworks, not just execute within them.
• Design and build a sustainable program for ongoing clinician feedback. You'll create the system, recruiting users, scheduling regular cadences, synthesizing findings, distributing insights. That keeps us connected to how clinicians actually use our product and where they struggle.
• Analyze product usage data (retention, feature adoption, session behavior, engagement) across our multi-channel model. Understand how individual subscriptions and institutional licenses drive adoption and value differently. Identify cohort differences and engagement drivers. Know what's working where, and why.
• Marry qualitative and quantitative insights to build sound arguments. Combine what you learned from clinician calls with what the data reveals. Use both to inform roadmap priorities, strategic initiatives, and go-to-market decisions. Make the case for what we should build next.
• Understand and inform the end-to-end user journey. Track how clinicians move from initial awareness (marketing campaigns) through product discovery, feature engagement, and subscription/licensing decisions. Identify friction points and opportunities across the full journey.
• Build and maintain dashboards and reports that give the product team a continuous read on engagement health. Create self-serve reporting tools based on department needs so teams can answer their own questions without waiting on you.
• Design and run cohort and funnel analyses to explain why metrics move, not just that they moved. Use segmentation to reveal which user types drive value, which are at risk, and what interventions might help.
• Partner with PMs, Engineering, and Marketing to define what should be tracked as new features ship and campaigns launch. Ensure instrumentation is built in from the start, not bolted on afterward.
• Proactively surface insights and recommendations that go beyond the ask. Identify opportunities others haven't seen. Challenge assumptions with data. Help teams move faster and smarter.
• Present findings and recommendations to leadership for strategic planning and roadmap decisions. Communicate technical and data details clearly to non-technical stakeholders.