Senior Product Manager, Consumer

You will own consumer acquisition and growth for Maven's direct-to-consumer business, starting with the GLP-1 funnel: landing experience, onboarding, conversion, and the paths that turn a first visit into an active member. You will build and run a high-velocity experimentation engine, forming hypotheses, shipping tests, and reading results honestly to compound learnings into a funnel that performs better every week. You will define the metrics that matter for consumer growth, instrument them, and use them to drive decisions from top-of-funnel conversion to activation and early retention. Over time you will grow your mandate from acquisition into retention and engagement, shaping how a member's first month becomes a lasting relationship. You will partner daily with engineering, design, analytics, clinical, and marketing to ship quickly without compromising care quality, and you will bring a strong point of view on how AI changes what gets built and how fast it gets built.

Responsibilities

• Own consumer acquisition and growth for the direct-to-consumer business, starting with the GLP-1 funnel
• Build and run a high-velocity experimentation engine
• Define, instrument, and drive decisions with consumer growth metrics
• Grow the mandate from acquisition into retention and engagement
• Partner daily with engineering, design, analytics, clinical, and marketing to ship quickly
• Apply AI tools to product building and workflows

Requirements

• 5+ years of product management experience, including consumer products with funnel, growth metric, or revenue line ownership
• Track record of shipping and moving from ambiguity to live experiments fast
• Deep fluency with data: defining metrics, pulling queries, designing experiments
• Structured thinking and ruthless prioritization
• Creativity in the solution space
• Technical depth to discuss architecture and tradeoffs with engineers
• Hands-on fluency with AI tools
• Customer obsession backed by evidence and excellent written and verbal communication
• Nice to have: experience in consumer health, telehealth, or another regulated space
• Nice to have: experience taking a 0-to-1 product from launch to product-market fit

Benefits

• Employer-covered health, dental, and insurance plan options
• Maven for Mavens: access to the full platform and specialists including mental health, reproductive health, family planning, and pediatrics care
• Wellness partnerships
• Hybrid work, in-office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend
• Annual professional development stipend and access to a personal career coach
• 401K matching with immediate vesting
• Equity