Senior Product Manager - Demand - eCommerce

FirstClub - Product Manager - Demand

Experience: 3 - 7 Years | Location: Bangalore

About FirstClub:

India lacks trust. There are not many brands that truly stand for trust. And when brands do offer high-quality products, they often come at a premium that makes them inaccessible to most consumers. India also lacks a retail platform specifically built for the top 20 million India 1 households. Most existing platforms operate as marketplaces, without a clear point of view on what they stand for, what they sell, or who they serve. FirstClub's vision is to build a quality-first retail platform for discerning Indian consumers, anchored on three pillars: Trust, Quality, and Value.

While our long-term ambition is to build a retail platform across categories, we have started with Fruits & Vegetables, Packaged Grocery, and Home & Kitchen, and are currently live through quick commerce, delivering to customers in under 30 minutes across Bangalore and Hyderabad.

Our Mission:

To make high-quality products accessible and affordable to Indian consumers while educating, empowering, and earning their trust. We are not building a transaction engine. We are building a curated retail experience that improves everyday life through better food and better choices.

The Problem We're Solving:

Indian retail has largely been built around the assumption that consumers are only price-conscious. This has resulted in:

- Mass-market products with compromised quality

- "Everything stores" that optimize for assortment and discounts rather than trust

- Consumers being left to judge product quality on their own

At the same time, there is a large and growing segment of Indian households (typically with 15L+ annual income) who:

- Care deeply about what they consume

- Are value-conscious rather than discount-driven

- Want to upgrade the quality of everyday products without paying luxury mark-ups

FirstClub exists to serve this overlooked middle ground. We begin with fresh food and grocery categories and will gradually expand into adjacent categories including kids, personal care, home & kitchen, and home care. Our operating model starts with quick commerce because freshness matters. Speed is a service we provide - not what defines our brand.

What We Want to Be Known For:

Across every category we enter, FirstClub should represent:

- The freshest possible produce

- Finest ingredients and clean formulations

- Clean sourcing and uncompromising quality standards

- Products that consistently create an "aha" moment for customers

That moment when a customer thinks: "This is clearly better, and it didn't cost me a premium."

About the Role:

We are looking for a Product Manager with 3 - 7 years of experience who will own the customer-facing demand engine at FirstClub.

You will be responsible for understanding what customers want, when they want it, why they choose to buy, and how we can drive higher frequency, conversion, basket size, and retention.

This role will work closely with Growth, Category, Merchandising, Marketing, Business Analytics, Data Science, and Engineering teams to build products and systems that translate customer demand into business growth.

This is a high-ownership role where you will have the opportunity to shape the product experience and build the demand-side foundation for a rapidly scaling retail business.

What You Will Do:

1. Own the Demand Product Roadmap:

- Define and own the roadmap for demand-side products and customer journeys.

- Identify opportunities across the funnel - acquisition, discovery, consideration, conversion, repeat, and retention.

- Translate business problems and customer insights into clear product requirements.

- Prioritize initiatives based on customer impact, business value, and execution complexity.

2. Drive Customer Discovery & Conversion:

- Improve how customers discover products and categories on the FirstClub app.

- Own product experiences around search, browse, recommendations, merchandising, personalization, and discovery.

- Identify friction points across the customer journey and build solutions to improve conversion.

- Develop experiences that help customers discover better-quality products and understand why FirstClub recommends them.

3. Build Personalization & Recommendations:

- Build and evolve personalized experiences based on customer behaviour, preferences, purchase history, and context.

- Partner with Data Science and ML teams to improve recommendation systems.

- Develop relevant product, category, and offer recommendations.

- Build contextual experiences based on factors such as time, location, occasion, basket, and customer lifecycle stage.

4. Drive Frequency, Basket Size & Retention:

- Identify product opportunities that increase customer frequency and lifetime value.

- Build experiences to improve repeat purchase, cross-sell, upsell, and basket expansion.

- Develop solutions around replenishment, subscriptions, reminders, recommendations, and relevant nudges.

- Understand customer cohorts and identify opportunities to move customers from occasional to habitual usage.

5. Demand Forecasting & Customer Intent:

- Work closely with Supply Chain and Data teams to translate customer demand signals into actionable insights.

- Build products that capture and predict customer intent.

- Identify emerging demand patterns across customers, categories, SKUs, locations, and time periods.

- Improve the connection between customer demand and product availability.

6. Pricing, Promotions & Offers:

- Partner with Category, Growth, and Business teams on demand-side pricing and promotion products.

- Build frameworks to understand price sensitivity and promotional effectiveness.

- Improve targeting and personalization of offers.

- Ensure promotions drive incremental demand rather than simply subsidizing existing demand.

7. Customer Experience & Trust:

- Build product experiences that reinforce FirstClub's promise of Trust, Quality, and Value.

- Make product information, quality attributes, sourcing, and recommendations easy for customers to understand.

- Identify and solve customer pain points across the shopping journey.

- Use customer feedback and behavioural data to continuously improve the product.

8. Analytics & Experimentation:

- Define product metrics and dashboards to measure impact.

- Run structured A/B tests and experiments to validate hypotheses.

- Analyze customer behaviour and funnel performance to identify opportunities.

- Build a strong culture of data-driven product decisions.

What We Are Looking For:

- 3 - 7 years of experience in product management, preferably in consumer internet, e-commerce, quick commerce, retail, marketplaces, or consumer technology.

- Strong understanding of consumer behaviour and demand-side products.

- Experience building products involving search, discovery, recommendations, personalization, growth, or conversion is highly preferred.

- Strong analytical and problem-solving skills.

- Ability to work comfortably with data and translate insights into product decisions.

- Strong understanding of product metrics, experimentation, and A/B testing.

- Ability to work cross-functionally with Engineering, Design, Data, Business, Marketing, and Operations teams.

- Strong ownership mindset with the ability to operate in a fast-paced and ambiguous environment.

- Excellent communication and stakeholder management skills.

Good to Have:

- Experience in e-commerce, quick commerce, retail, or D2C.

- Experience working with recommendation engines, search, or personalization.

- Exposure to ML/AI-powered consumer products.

- Experience with pricing, promotions, or growth products.

- Experience building products from 0 - 1 or scaling them rapidly.

This is more than just an opportunity to take up a role - it's a chance to be part of a company that is rethinking how India experiences quality, trust, nutrition, and wellness. If you're excited about building high-impact products, solving meaningful customer problems, and shaping the future of consumer retail, you'll feel right at home at FirstClub.