Senior Product Manager | EGO
Summary
Senior Product Manager at Chervon North America (EGO brand) in Naperville, IL: owns the P&L, product roadmaps, innovation pipeline, and lifecycle for walk-behind mowers and string trimmers in the outdoor power equipment portfolio, while coaching product managers and supporting sales/marketing at key customer events.
Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We design, engineer and market power tools and outdoor power equipment within our brand portfolio- EGO, FLEX and SKIL and for other highly respected private brands. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all.
Summary of Responsibilities:
The Senior Product Manager – Outdoor Power Equipment will drive new sales and customer retention by owning, managing, and directing Chervon North America’s products and solutions within an assigned product category. Category assignments include walk behind mowers and string trimmers, with each position leading its respective category within the broader Outdoor Power Equipment portfolio and serving identified market segments.
The Senior Product Manager is responsible for leading the front-end product development as well as product management for Walk Behind Mowers and string trimmers. Using our strategic initiatives as your guide, you will coach and mentor the product management team in building product roadmaps, managing their portfolios, and defining new products that deliver exceptional value for our customers and end users. You and the product managers also play an important customer-facing role which includes supporting our sales and marketing teams, from major trade shows to line reviews, with our key accounts. The Senior Product Manager also owns full P&L responsibility, the innovation pipeline and front-end product development for their categories, translating user insights and market opportunities into actionable concepts. They own the success of their portfolio, managing life cycle, transitions, cost, competitiveness, and value. This is a “player/coach” role that manages their own categories but also leads product managers who own their own categories.
Key Job Responsibilities:
- Full Ownership of P&L of assigned categories.
- Support key elements of strategy development including opportunity identification/sizing, segmentation, competitive analysis, product positioning, and technology assessment
- Drive a product roadmap and innovation pipeline that are tied closely to strategic objectives and quantified market opportunities
- Support your team in developing and gaining approval of comprehensive business cases and product requirements/specs
- Support the brand and account teams in presenting new product launches at key customer meetings and events
- Work with Marketing to develop sales enablement assets that help sales teams understand categories, users, value propositions, and key differentiating features
- Work with Channel Marketing and Operations to ensure smooth product transitions and effective life cycle management
- Together with your team, serve as subject matter experts in outdoor power equipment and cordless technology
- Work with Marketing, Service and Sales to build end-to-end solutions that complement our broader service and dealer programs
- Use direct user feedback and data analytics to drive continuous improvement of our existing products
- Manage your portfolio for competitiveness, value, and efficiency
- Develop, coach, and mentor your team
- Oversee the departmental budget, costs, and expenditures