Sep 24, 2026 23 hr. ago

Senior Product Manager- Funnel & Growth

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Sep 24, 2026 23 hr. ago

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Pluang Senior Product Manager- Funnel & Growth

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About UsPluang is Indonesia’s leading multi-asset investment platform, offering products such as Crypto, US Stocks, Indonesian Stocks, Mutual Funds, and Gold. Our mission is to make investing accessible, seamless, and secure—so more Indonesians can achieve financial independence. Backed by $110M+ in funding from global investors like Accel and Openspace Ventures, we’re one of Indonesia’s fastest-growing fintechs. <a href="https://pluang.com/en/tentang-pluang" target="_blank" rel="noreferrer noopener">Discover more about our vision here.</a>Role OverviewWe are hiring a Senior Product Manager based in Gurgaon to own Pluang’s Funnel & Growth (FnG) charter across the full lifecycle: Acquisition, Activation, Retention, and Conversion. You will set the growth product strategy, build scalable growth systems (journey optimization, instrumentation, experimentation, lifecycle management), and lead cross-functional execution across Product, Engineering, Data, Design, and Marketing. This is a high-impact leadership role with direct influence on revenue, transaction volume, and user growth. What You Will Do1) Own growth strategy & operating cadence across Acquisition, Activation, Retention, and Conversion (AI as a capability)<ul style="font-family:DarwinSans, Roboto, sans-serif;margin-bottom:0px;"><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Define FnG strategy, priorities, and roadmap; align stakeholders on tradeoffs and sequencing.</li><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Establish a strong growth operating system: weekly metrics, reviews, and clear accountability.</li><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Build AI leverage into growth workflows (e.g., automated funnel anomaly detection, faster insight generation, variant generation + quality checks, lifecycle personalization).</li></ul>2) Increase app installs through product-led loops and/or marketing performance infrastructure<ul style="font-family:DarwinSans, Roboto, sans-serif;margin-bottom:0px;"><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Drive step-function growth in installs by owning product-led acquisition loops (e.g., referrals, SEO/AEO landing experiences, shareable content/artifacts, AI content generation engine)</li><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Partner with Marketing to build product infrastructure that improves paid performance (e.g., attribution quality, campaign-to-cohort visibility, landing flow conversion improvements).</li><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Ensure install growth is measured with incrementality and quality (downstream activation, KYC, first trade, retention).</li></ul>3) Improve funnel conversion via instrumentation, experimentation, and personalization<ul style="font-family:DarwinSans, Roboto, sans-serif;margin-bottom:0px;"><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Own end-to-end funnel health and conversion improvements across onboarding → KYC → first trade → repeat trade.</li><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Run a high-velocity experimentation program with strong rigor (test design, guardrails, interpretation, and rollout).</li><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Ship personalization that compounds: targeted journeys, contextual nudges, dynamic offers—grounded in measurable lift.</li></ul>4) Build cohorting + lifecycle systems that scale engagement and retention<ul style="font-family:DarwinSans, Roboto, sans-serif;margin-bottom:0px;"><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Define and evolve cohorting (intent/value/behavior/asset affinity) that drives targeted experiences and prioritization.</li><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Build lifecycle journeys that reduce drop-offs and increase habit formation (e.g., education, alerts, portfolio habits).</li><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Partner with Data/Eng to ensure the lifecycle engine is measurable, reliable, and operationally scalable.</li></ul>5) Scale referral + influencer growth routes with sustainable economics and controls<ul style="font-family:DarwinSans, Roboto, sans-serif;margin-bottom:0px;"><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Own referral product mechanics end-to-end: incentives, UX, fraud/risk controls, and inviter/invitee economics.</li><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Build tooling that enables influencer programs to scale (tracking, attribution, reward logic, performance insights).</li></ul> 6) Lead cross-functional execution and raise the growth bar<ul style="font-family:DarwinSans, Roboto, sans-serif;margin-bottom:0px;"><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Drive alignment across Engineering, Design, Data, Marketing, and Compliance to ship impactful growth initiatives.</li><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Mentor PM(s) and standardize best practices in experimentation quality, analytics hygiene, and execution cadence.</li><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Translate strategy into shippable roadmaps and ensure outcomes are realized (not just launched).</li></ul> What You Will NeedQualifications<ul style="font-family:DarwinSans, Roboto, sans-serif;margin-bottom:0px;"><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">4+ years of Product Management experience, with meaningful ownership in growth / funnel / lifecycle.</li><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Demonstrated impact on acquisition, activation, retention, and conversion metrics at scale.</li><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Fintech, trading, or consumer financial products experience is strongly preferred.</li><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Marketing or Product Marketing experience (preferred)—especially performance marketing collaboration, lifecycle, GTM, or positioning.</li></ul>Skills & Competencies<ul style="font-family:DarwinSans, Roboto, sans-serif;margin-bottom:0px;"><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Strong analytical and experimentation depth (cohort analysis, incrementality, A/B testing rigor).</li><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Ability to build systems: instrumentation standards, experimentation pipelines, lifecycle/personalization engines.</li><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Excellent cross-functional leadership and stakeholder management in fast-moving environments.</li><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Practical fluency in applying AI to product and operations (e.g., content pipelines, evaluation/monitoring, automated insighting)—without treating AI as a vanity requirement.</li></ul>Mindset<ul style="font-family:DarwinSans, Roboto, sans-serif;margin-bottom:0px;"><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">High ownership, strong product judgment, and comfort operating in ambiguity.</li><li dir="ltr" style="font-family:Arial, sans-serif;font-size:11pt;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;">Bias for outcomes and compounding leverage over one-off wins.</li></ul>We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Want the inside scoop on our culture, the interview process, and the amazing team at Pluang? <a href="https://pluang.com/en/career" target="_blank" rel="noreferrer noopener">Click here to find out!</a> Curious about what it's like to work with us? Get a glimpse of life at Pluang through the eyes of our team! <a href="https://www.instagram.com/lifeatpluang/" target="_blank" rel="noreferrer noopener">Check out our Instagram!</a>

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