Senior Product Manager Growth
Summary
Own and optimize Plaid’s self-serve customer funnel, driving acquisition, reducing onboarding friction, and building upsell motions for SMBs using analytics and experimentation.
You will own and optimize the self-serve customer funnel from onboarding through go-live and scaling. You will drive acquisition, reduce friction, improve revenue efficiency, build upsell and cross-sell motions, streamline sales handoffs, and use analytics and experimentation to prioritize growth opportunities. You will collaborate with Web, Engineering, Design, BI/DS, Marketing, Sales, and GTM.
Responsibilities
- Own and optimize the self-serve funnel from onboarding through go-live and scaling
- Drive SMB and long-tail customer acquisition
- Reduce onboarding friction and improve revenue efficiency
- Build upsell and cross-sell motions
- Partner with go-to-market teams to streamline sales handoffs
- Use funnel analytics, segmentation, and experimentation to prioritize growth opportunities
- Partner with Web, Engineering, Design, BI/DS, Marketing, and Sales to ship and measure impact
Requirements
- 5+ years of product management experience
- Experience with product-led growth at a B2B or API-first company
- Strong analytical and funnel-optimization skills
- Experience partnering with go-to-market teams
- Experience building acquisition motions for SMB customers or supporting key accounts at scale
- Excellent communication skills
- Experience in fintech is a plus
- Background in API-first or platform businesses is a plus
- Familiarity with website experimentation and funnel attribution is a plus
Benefits
- Equity
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)