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Astelia

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Senior Product Marketing Manager

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Description

About Astelia:

Astelia helps security teams dramatically reduce the volume of incidents generated by vulnerability management tools. We do this by building a deep, contextual understanding of our customers' networks, turning noise into signal and enabling security teams to focus on what truly matters. We're a small, fast-moving startup with great people who care about impact, craftsmanship, and each other.


About the role:

Exposure management is a crowded category full of similar-sounding claims. Your job is to make Astelia's technology and story shine. You'll own positioning, sales enablement and launches as a hands-on senior IC, working closely with product, sales, the founders and partners. We're looking for someone who brings original ideas to life.


What you'll do:

  • Own Astelia's narrative and differentiation, with messaging for each persona, from CISO to vulnerability analyst.
  • Turn technical capabilities like reachability analysis and attack-path mapping into sharp, accurate value propositions.
  • Lead market and competitive research to understand buyers, track the landscape and keep the field equipped to win.
  • Create thought leadership content, including blogs, articles and founder-bylined pieces, that shapes how the market thinks about exposure.
  • Build sales and partner enablement: pitch narratives, battle cards, objection handling and proof-of-value materials.
  • Lead launches end to end, and produce solution briefs and web copy.
  • Use AI as a force multiplier across research, content and enablement, while your creativity and judgment set the bar.


Requirements

What you'll need:

  • 6+ years in B2B product marketing, including 3+ in cybersecurity. Experience in exposure management or vulnerability management is a strong plus.
  • Startup experience. You know how to build the plan and ship the asset at the same time.
  • Technical depth to talk attack paths with a security architect and business impact with a CISO.
  • Native-level English verbal and written skills.
  • An AI-native way of working, with the judgment to know when your own craft has to lead.
  • A track record of positioning that sales teams actually used, in competitive markets.

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