Senior Product Marketing Manager - B2C
You will serve as the strategic architect for the Ledger Consumer Ecosystem, bridging deep product marketing expertise with integrated campaign orchestration. You'll position Ledger hardware and the Ledger Wallet app as one unified, secure trading solution. You'll define target audiences, build value propositions, and orchestrate cohesive frameworks and strategic guardrails that guide channel teams. You'll apply operational rigor to ensure GTM plans are executed flawlessly across the physical and digital ecosystem, working cross-functionally with Product Management, Sales, Engineering, and Regional Marketing.
Responsibilities
- Define core positioning, messaging frameworks, and user personas
- Champion the "Better Together" narrative bridging hardware and digital services
- Develop high-level briefs and strategic guardrails for creative and channel teams
- Establish Ledger's overarching market narrative with ecosystem partners and influencers
- Create marketing collateral including website content, product videos, and case studies
- Own the end-to-end GTM strategy from ideation to launch for new products and features
- Manage the flow of creative briefs and track launch milestones
- Maintain GTM playbooks to ensure cross-functional teams deliver on time
- Act as the central hub connecting Product Management, Sales, Engineering, and Regional Marketing
- Design blueprints for customer acquisition and engagement
- Establish frameworks for maximizing long-term Lifetime Value
- Guide CRM and performance teams on retention and always-on campaigns
- Synthesize market research and competitor analysis to inform GTM strategies
- Build and maintain AI workflows to track market intelligence
- Define KPIs and metrics for launches
- Partner with analytics teams to measure effectiveness and optimize ROI
- Stay up-to-date on industry trends and regulatory developments in crypto
Requirements
- Strong experience in consumer product marketing or integrated marketing
- Proven track record in crypto, digital assets industry, fintech or hardware with apps
- Proven ability to build Go-to-Market strategies and integrated marketing plans from scratch
- Deep understanding of blockchain technology, cryptocurrency markets, and digital asset management solutions
- Skilled at leading by influence and project management (e.g., Asana, Jira)
- Comfortable leveraging AI tools to optimize strategic workflows and generate market insights
- Excellent presentation skills translating complex concepts into consumer marketing
- Entrepreneurial spirit with a passion for innovation
- Experience working in a remote or distributed team environment is a plus
Benefits
- Hybrid work policy allowing work from home up to 3 times per week
- Health and Life Insurance
- Opportunity to become a shareholder in Ledger
- Commuter allowance
- Learning & Development training solutions