Senior Product Marketing Manager (Consumer PC)

工作說明

We are in search of a Senior Product Marketing Manager to join our marketing team. This is a full-time, permanent position located in Taipei, Taiwan. In this role, you will take ownership of Consumer PC product series — including laptops, tablets, key promotional campaigns and emerging categories— and drive end-to-end marketing strategy and execution.

Your responsibilities:
1. Define product positioning and integrated marketing strategy by leveraging consumer insights and market trends to create clear, differentiated messaging.
2. Own end-to-end campaign execution, from strategic planning and creative development to launch and post-campaign performance analysis.
3. Lead creative and content development across all touchpoints (digital, social, ads, e-commerce, and offline) to ensure consistent brand communication.
4. Manage cross-functional teams and external agencies to deliver high-quality campaigns on time and aligned with brand standards.
5. Establish performance tracking frameworks, drive optimization through data insights, and build and develop a high-performing marketing team as the business scales.

需求條件

1. 8+ years of marketing experience, with a proven track record in product marketing or brand marketing; experience in the tech, consumer electronics, or hardware brand industry is preferred.
2. Demonstrated ability to independently own and execute integrated marketing campaigns end-to-end, from strategic planning through execution and performance measurement.
3. Excellent cross-functional communication and project management skills; able to manage multiple stakeholders and deliver results under tight timelines.
4. Deep familiarity with digital marketing channels, including e-commerce platforms, social media, content marketing, and performance marketing.
5. Strong analytical skills with the ability to interpret campaign data, identify trends, and make data-driven decisions to optimize results.
6. Good communication skills in both Mandarin and English (verbal and written) is a must.
7. Independent, results-driven, creative thinker, and collaborative team player with a can-do attitude.
8. Prior experience managing or mentoring a small marketing team is a plus.

*薪資依照學經歷背景調整
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