Senior Product Marketing Manager Enterprise
You will empower regional commercial and marketing teams to execute revenue growth initiatives. You will package value for SaaS markets, lead product launches, create go-to-market playbooks and marketing content, conduct customer and competitive research, enable sales and partner teams, and coordinate with Product, Marketing, and Sales stakeholders.
Responsibilities
- Create go-to-market playbooks and campaigns
- Lead strategic product launches
- Leverage market research and competitive analysis to inform positioning
- Develop website copy, blog posts, case studies, white papers, presentations, and sales enablement tools
- Deliver sales and partner training
- Collaborate with Product, Marketing, and Sales teams
Requirements
- 6+ years of B2B product or customer marketing experience
- Fintech, payments, banking, or financial services experience
- Go-to-market program experience
- Market research
- Competitive analysis
- Global project management
- Excellent communication skills
- Fluent English