Senior Product Marketing Manager

Core Responsibilities

Go-to-market and launches

• End-to-end GTM for major platform initiatives, including GT-M Mediation, GT-RM Revenue Manager, vertical solutions, and enterprise monetization capabilities

• Launch strategy, market narratives, value propositions, target personas, timelines, ownership, and post-launch follow-up

• Coordination across Product, Sales, Partnerships, Customer Success, and leadership

Positioning, messaging, and content

• Positioning and messaging frameworks across products, solutions, industries, buyer personas, and partner programs

• Differentiated narratives for Finance, Revenue Operations, Product, Billing Operations, and IT

• Website and digital product strategy, including product pages, solution architecture, SEO, answer-engine optimization, and generative-engine optimization

• Content strategy and editorial standards for blogs, solution briefs, case studies, white papers, newsletters, presentations, and executive communications

• Customer evidence: interviews, case studies, testimonials, and proof points

Competitive intelligence and sales enablement

• Competitive positioning versus subscription-first, lightweight billing, and legacy enterprise platforms

• Battlecards, competitive briefs, objection-handling guides, comparison materials, and talking points

• Pitch decks, solution briefs, discovery guides, demo narratives, one-pagers, and persona-based messaging for CFOs, RevOps, Product, Billing Ops, and enterprise architects

• Sales training, launch briefings, and opportunity-specific messaging

Partner and ecosystem marketing

• Product marketing for strategic partners including ServiceNow, Avalara, AWS, and other technology and consulting partners

• Joint value propositions, co-branded materials, integration messaging, partner enablement, co-selling, and marketplace support

Market intelligence and leadership

• Customer, prospect, and stakeholder interviews to inform messaging, product strategy, and enablement

• Buyer personas and buying-committee frameworks

• Cross-functional program leadership, playbooks, templates, and governance

• Executive presentations, strategic narratives, and decision-ready recommendations

Preferred experience

• Significant product marketing experience, ideally in enterprise SaaS, billing, fintech, revenue management, or other complex business platforms

• Demonstrated ownership of product launches and cross-functional GTM

• Experience positioning technically complex products for business and executive audiences

• Messaging for multiple personas and enterprise buying committees

• Sales enablement, competitive positioning, partner/joint GTM, and executive presentations

• Strong writing, storytelling, presentation, and stakeholder-management skills

• Comfort working across technical, commercial, creative, and executive teams

• Ability to work from the Austin office 2–3 days per week

Relevant tools

HubSpot, Salesforce, ServiceNow, Google Analytics, Canva, Monday.com, LinkedIn, BusinessWire, and AI-assisted research, content, and productivity platforms.

If you know how to turn complex monetization products into stories that help enterprise buyers say yes, we’d like to talk.