Senior Product Marketing Manager
You will lead end-to-end go-to-market activities for new products and features, including positioning, messaging, asset planning, and launch execution. You will create marketing collateral and funnel content, support partner launches and customer communications, and turn market research and customer feedback into recommendations for Product and Sales.
Responsibilities
- Own end-to-end go-to-market strategy and execution for new products and features
- Develop positioning, messaging, launch assets, and a repeatable release cadence
- Create collateral and middle- and bottom-funnel content, including blog posts, webinars, use-case guides, and technical primers
- Lead marketing strategy and execution for joint launches with strategic partners and integrations
- Build customer communication channels, including in-platform updates, email nurture tracks, and onboarding journeys
- Conduct market research, win/loss analysis, and customer interviews
- Synthesize market insights into actionable feedback for Product and Sales
Requirements
- 4+ years of product marketing experience in B2B SaaS, cybersecurity, or fintech
- Cybersecurity experience
- Ability to translate complex technical concepts into clear, benefit-driven messaging
- Experience producing marketing collateral, including technical blog posts, sales playbooks, and webinars
- Experience conducting market research and turning qualitative feedback into strategic recommendations
- Experience working closely with Product, Sales, and Customer Success teams