Senior Product Marketing Manager II, WB Product Management

• Build and articulate a solid understanding of current, adjacent and targeted markets including growth drivers, trends, technology inflection points and market participants.
• Analyze market window timing, sizing, needs, competitive landscape, and investment required to build business cases for market participation and investment.
• Analyze customer requirements and competitor capability to define product roadmaps that ensure product lines will meet target customer needs and sustain competitive advantage.
• Build a competitive intelligence system that tracks key competitors and industry players to identify their strengths, weaknesses, strategies, plans, and performance.
• Drive consensus on and achieve support for product strategy and its implementation requirements.
• Ensure product cost, development schedules, and performance constraints are optimized for all development activities to best meet market needs and opportunities.
• Marshall products and product improvements through a product’s life cycle.
• Develop and execute marketing plans for new and existing products including product definition, pricing, positioning, and promotion.
• Develop selling tools including white papers, datasheets, presentations, demonstration capability and other sales enablers to generate demand and substantiate a product’s value proposition.
• Ensure that regional sales and marketing teams are equipped to beat the competition including selling tools access and training programs on their use.
• Provide content, expertise, and source material to support marketing communications for collateral development, website content, product demos, presentations, to effectively communicate the product value proposition to prospects, customers, field, partners, analysts, and press.
• Performs other duties as assigned.

• Candidate must have a technical undergraduate degree.
• >5 years as a product line manager.
• Track record within semiconductor industry or related industry of creating and managing significant profitable growth.
• Demonstrated success in working across organizational boundaries and with customers to achieve objectives.
• Extensive global experience particularly in China and other SEA region.

Company overview:

Founded in 1951, Kulicke and Soffa Industries, Inc. (NASDAQ: KLIC) specialize in developing cutting-edge semiconductor and electronics assembly solutions enabling a smarter and more sustainable future. Ever-growing range of products and services supports growth and facilitates technology transitions across large-scale markets.

Please refer to the website for more details: .

Equal Opportunity:

Kulicke & Soffa recruits on the basis of merit (such as skills, experience or ability to perform the job), regardless of age, race, gender, religion, marital status and family responsibilities, or disability.