Senior Product Marketing Manager (Semiconductor/Electronics)

Open 16d

Responsibilities:

Develop and execute marketing strategies, value propositions, and positioning for the services portfolio, highlighting customer outcomes, ROI, and competitive differentiation across target markets and customer segments.
Lead go-to-market strategies for new service launches, bundled offerings, and pricing initiatives, ensuring successful commercial execution and market adoption
Equip sales and channel partners with effective marketing collateral, competitive insights, ROI tools, and training while supporting upselling, cross-selling, and strategic customer opportunities
Conduct market research, competitive analysis, customer feedback, and win/loss reviews to identify market trends, refine service offerings, and influence future product development.
Drive marketing initiatives that enhance customer onboarding, adoption, retention, and expansion through targeted campaigns, success stories, and value-driven communications.
Collaborate closely with Product Management, Sales, Service Delivery, Customer Success, Finance, and Operations to ensure alignment on product strategy, launch readiness, and consistent market messaging.
Monitor service portfolio performance, evaluate commercial effectiveness, and drive continuous improvements in product positioning, service design, pricing, and customer experience to support sustainable business growth.

Requirements:

Degree in Marketing / Business
At least 8 years of experience in product marketing or solutions marketing, preferably with services or recurring revenue offerings
Experience supporting B2B sales teams and complex buying cycles

Account Manager:
Kerwin Tan Kai Bin (R1331624)
kerwin.tan@searchasia.com.sg
EA16S8107

See also