Senior Product Marketing Manager
Posted Updated
Description
- Drive and support the end-to-end launch process, including new products, services, features or platform partnerships
- Partner with the product team to align on the product shaping and strategy: clearly defining the problem we are solving, who this solution is for, and how it’s differentiated in the market today
- Work cross-functionally to build and define a launch strategy to bring in new customers and drive adoption with existing clients
- Establish and track KPIs for product launches to measure performance and success
- Help shape the story and content tailored to different market segments and personas that will be used across a variety of sales and marketing materials
- Synthesize complicated product functionality into simple, easy-to-understand value propositions that resonate with the target audience(s)
- Maintain foundational assets used in our AI marketing system
- Partner with Product Management to define pricing and packaging for new and existing offerings
- Work with internal and external subject matter experts to build and deliver presentations at hosted events
- Partner with sales enablement and content teams to deliver high-impact sales tools to empower the commercial team to more effectively market and sell our solutions
- Support Growth and Content Marketing teams on product-related campaign strategies and messaging. As you become an expert on buyer personas and your products, your input will help the growth marketing team drive leads and funnel growth
- Conduct customer and market research to understand buyer and user challenges and opportunities
- Strong track record of successfully launching and growing new products
- Naturally seeks input from others to improve the quality of their work
- A history of building strong relationships across product, sales, marketing and the rest of the organization
- A creative problem solver with an appetite to always be learning and improving
- Proven track record of successfully prioritizing projects to focus on the most important initiatives for the team and business
- AI-first mindset with experience leveraging Claude to enhance efficiency and output
- Full-cycle PMM experience preferred
- Exceptional written and oral communication skills
- 7+ years of product marketing experience at a high-growth, global technology/SaaS organization
- This is a hybrid position (2 days minimum per week in our Boston office)
- Comfort with navigating ambiguity and using data to make decisions
- Undergraduate degree required. MBA or graduate degree is a plus
- Previous experience growing product marketing within an organization
- Maritime or global freight experience