Senior Product Marketing Manager
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Description
- Xpansiv is seeking an experienced B2B product marketer to help fuel our explosive growth
- The Senior Product Marketing Manager will drive a fast-growing set of products, as we build the global platform for energy and environmental commodities
- You will lead strategic positioning and narrative, content creation, sales enablement, and product lifecycle success for a portfolio at the heart of the energy transition
- Bring your product chops, marketing savvy, and passion for understanding and delighting the customer – you’ll flex them all in this role
- Reporting to the VP of Marketing, you’ll benefit from the stability of a well funded, financially healthy business while pursuing global growth opportunities in renewable energy, clean fuels, wholesale power, and more
- Join us and make an outsized impact in an emerging clean tech leader!
- Positioning and Messaging: Develop and evolve the strategic messaging that brings your products to life; you will shape and inspire the market’s perception of our value
- Product Launch and Lifecycle Success: Guide end-to-end go-to-market planning and execution throughout the product lifecycle; you will lead and collaborate with cross-functional teams
- Content Development: Understand your customers and their buying process, and develop compelling content and experiences that drive customer action; you will apply your love of writing, storytelling, and evangelizing
- Market Intelligence: Build intelligence on market trends and competitive offerings, and enhance our positioning and products; your strategic insights will boost our growth
- Pipeline Building: Provide strategic input and support for demand generation and growth marketing programs; your revenue orientation will help propel us forward
- Sales Enablement: Educate the sales team on our market, value proposition, and product capabilities and develop associated sales tools; you will celebrate our sales success because you’ll be an integral part of that success
Benefits
- Medical, dental, vision
- 100% company paid life insurance
- 401(k) plan
- Annual bonus program
- Stock options
- Discretionary paid time off
- Paid parental leave
- You have the ability to travel 10-20%, including internationally
- You possess excellent inter-personal skills and successfully build relationships with distributed colleagues and third parties
- You are a natural communicator with outstanding written and oral communications skills
- 5-10 years of product marketing experience in B2B technology or energy/power businesses
- Electricity or environmental commodities industry experience
- You are customer obsessed and excel at deeply understanding your customer
- Robust use of modern technology including AI tools to improve the effectiveness and efficiency of your work
- Your business acumen and ability to think strategically are strong, enabling you to contribute to a wide range of executive level discussions
- Step 1- Talent acquisition introductory conversation
- Step 2- Hiring Manager MS teams call
- Step 3- Interview with the Stakeholders
- Step 4- Case Study Interview
- Step 5- Executive Interview+ final hiring manager interview