Senior Product Marketing Specialist
Description
We are looking to add a Senior Product Marketing Specialist to our team. In this role you will develop product positioning, messaging, and go-to-market communications that translate complex technical capabilities into clear, compelling customer value propositions. This role works with technical and commercial stakeholders to communicate product differentiators, coordinate launches, develop marketing content, and analyze market and competitive information. Using established product marketing practices and professional judgment, the Senior Product Marketing Specialist resolves complex messaging challenges, maintains technical accuracy, and recommends approaches that strengthen product visibility, market differentiation, and commercialization efforts.
Working cross-functionally with Engineering, Product Management, Business Development, Marketing, and other business teams, this role supports product launches, technical marketing initiatives, sales enablement, and market intelligence activities that strengthen customer understanding, product positioning, and business growth.
JOB DUTIES AND RESPONSIBILITIES
- Develop product positioning, value propositions, key messages, and competitive differentiators aligned with technical capabilities, customer needs, and business objectives.
- Translate complex product specifications, architectures, applications, and performance characteristics into clear messaging for technical and nontechnical audiences.
- Collaborate with Engineering and Product Management to validate technical accuracy, approved product claims, and consistency of messaging across communication channels.
- Coordinate go-to-market activities for new products, major releases, feature enhancements, and product lifecycle changes, including launch schedules, deliverables, and stakeholder requirements.
- Partner with Product Management, Business Development, Engineering, and Marketing to align launch objectives, target audiences, product announcements, and supporting communications.
- Monitor product development milestones, customer successes, and business priorities to identify opportunities for market-facing communications and sales enablement.
- Create technically accurate product marketing materials, including datasheets, solution briefs, product presentations, website content, graphics, and industry publications.
- Support Business Development with customer-facing presentations, product narratives, competitive differentiation, and sales enablement resources.
- Review product content and supporting documentation to maintain consistency with current capabilities, technical requirements, and approved messaging.
- Analyze customer feedback, competitor positioning, product capabilities, market trends, and industry developments to identify differentiation opportunities and messaging gaps.
- Develop recommendations for product positioning, go-to-market priorities, and commercialization activities based on technical, customer, and market information.
- Assess product marketing effectiveness through content utilization, launch performance, stakeholder feedback, and customer engagement metrics, recommending improvements to marketing practices and processes.
JOB REQUIREMENTS AND MINIMUM QUALIFICATIONS
- Bachelor's degree in Marketing, Business Administration, Engineering, Communications, or a related field with 5–8 years of related experience, or Master's degree in a related field with 3–6 years of related experience in product marketing, technical marketing, product communications, go-to-market planning, market research, or a related discipline.
- Strong knowledge of product marketing principles, market positioning, value proposition development, competitive differentiation, and go-to-market planning.
- In-depth understanding of technical product communications, customer needs, product lifecycle activities, and commercialization practices.
- Proficiency in translating complex technical specifications, product capabilities, and engineering information into accurate, compelling messaging for diverse audiences.
- Experience developing product marketing content, coordinating launches, supporting sales enablement, and collaborating with technical and commercial stakeholders.
- Strong understanding of market research, competitive analysis, customer insight interpretation, and evaluation of product marketing effectiveness.
- Sound judgment when assessing technical claims, resolving messaging discrepancies, prioritizing marketing activities, and developing recommendations based on product and market information.
- Proficiency with Microsoft Office Suite including Outlook, Word, Excel, PowerPoint, and Teams.
- Content management, website publishing, and digital marketing applications, e.g. WordPress, Webflow, HubSpot, or equivalent platforms.
- Marketing content development, presentation, and visual design applications, e.g. Adobe Creative Cloud, Canva, Figma, or equivalent platforms.
- Project management, documentation, and collaboration applications, e.g. Smartsheet, Asana, Jira, Confluence, or equivalent platforms.
- Marketing analytics, customer relationship management (CRM), and reporting applications, e.g. Google Analytics, Salesforce, Power BI, or equivalent platforms.
Skills
As published by lever · 9 questions
Basics
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- As a result of the work performed by CesiumAstro, all eligible candidates must be a U.S. Person or able to obtain an export license. U.S. Persons include U.S. Citizens, Permanent Residents, conditional residents, asylees, and refugees. Are you a U.S. Person or eligible to obtain the required authorizations from the U.S. Department of State?
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- By submitting your application you hereby certify that the facts set forth in the above employment application are true and complete to the best of your knowledge. I certify that the information on this application is accurate and complete to the best of my knowledge and agree to have any of the information verified by CesiumAstro (the “Company”). By my signature below, I authorize any references submitted by me to the Company in support of this application to provide any and all information concerning my previous employment and any other pertinent information that they may have. I understand that I may be required to authorize the Company to obtain a consumer report or investigative consumer report, in accordance with applicable law, which authorization is contained in a separate document. Further, I release the Company and any other parties, agents, or persons from any and all liability or claims arising out of the disclosure or use of references or other information provided to the Company during the process of verifying the statements made in this application. I understand that any misrepresentation, falsification, or material omission of information on this application may result in my failure to receive an offer or, if I am hired, will result in my dismissal from employment. Furthermore, if hired, in consideration of my employment I agree to conform to the policies, rules and standards of the Company, including applicable safety rules, and agree that my employment can be terminated “at will” at any time, with or without cause, and with or without notice, either at my option or at the option of the Company. I understand that no employee or representative of the Company to which I am applying, has the authority to enter into any agreement for employment for any specified period of time, or to enter into any express or implied agreement to the contrary of at-will employment, except for a written agreement signed by me and the Chief Executive Office of the Company. I agree that this shall constitute a final and fully binding integrated agreement regarding the at-will nature of my employment relationship if I am hired. In addition, I understand that, if hired, I may be required as a condition of employment to take and pass drug and alcohol tests during employment to the extent required by policies of the Company consistent with applicable law. I acknowledge that I have personally completed this application, I have read all of the above statements, and understand them and agree to the terms and conditions therein. I confirm that I understand that my application may be subject to security checks under government regulations applicable in the aerospace and defense industry sectors. optional
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