Senior Product Marketing Specialist Crypto and Advanced Trading
You will drive product positioning, adoption, and engagement for crypto and advanced trading products. You will develop go-to-market strategies, translate product value into campaigns and messaging, analyse user behaviour and funnel health, and measure adoption, retention, and revenue contribution.
Responsibilities
- Own and execute the product marketing strategy and value positioning for crypto and advanced trading products.
- Track and analyse funnel health and user behaviour across crypto investor segments.
- Develop strategies to increase acquisition, activity, and retention.
- Collaborate with Product, Marketing, Customer Support, and Commercial teams on go-to-market initiatives, launches, campaigns, and engagement programs.
- Design and execute multi-channel campaigns that build awareness, trust, and engagement.
- Set up reporting and analytics frameworks to measure adoption, retention, and revenue contribution.
- Translate insights into actionable strategies.
Requirements
- Proven product marketing experience focused on crypto products.
- Deep understanding of crypto user behaviour and market dynamics.
- Ability to simplify complex concepts while maintaining credibility.
- Experience measuring funnel health and campaign performance.
- Strong project management and cross-functional collaboration skills.
- Exceptional communication and storytelling abilities.
Benefits
- Hybrid work model combining onsite collaboration and remote work.
- Up to 25 additional days per year to work from a city or country of your choice.
- Participation in a stock option plan.
- Confidential coaching, counselling, and mental health resources through OpenUP.
- Three additional paid days off after six months of employment.
- Unlimited access to Udemy online courses.
- Discounts, rewards, and perks from global partners.
- Eight weeks of additional gender-neutral new parent leave.
- Free onsite dining in Vienna, Bucharest, Barcelona, and Berlin.
- Recognition and rewards for tenure.
- Bitpanda-branded merchandise.
- Company events.