Senior Product Owner, Ecommerce and Websites
Summary
Senior Product Owner owning the roadmaps and backlogs for Specialist Holidays Group's multi-brand websites and ecommerce platforms — gathering requirements, writing user stories in Azure DevOps, and driving conversion, CRO and customer-experience improvements with UX, development and commercial teams. Permanent, hybrid role based in Chester, UK, reporting to the CTO.
Salary: £53,000 - 93,000 per year
Requirements:- Significant experience as a Product Owner, Senior Product Owner, Product Manager or similar digital product role.
- Proven experience managing website and ecommerce products.
- Experience creating and maintaining product roadmaps and prioritised backlogs.
- Strong experience gathering and documenting business requirements.
- Experience working within Agile delivery environments.
- Experience collaborating with development, UX and business teams.
- Demonstrable success delivering digital initiatives that improve customer experience and business performance.
- Experience managing and influencing a broad range of stakeholders.
- Strong experience using Azure DevOps or similar product management and backlog tools.
- Excellent requirements gathering, analysis and documentation skills.
- Ability to write high-quality user stories and acceptance criteria.
- Strong backlog management and prioritisation capabilities.
- Understanding of Agile and Scrum methodologies.
- Ability to translate strategic objectives into practical, deliverable initiatives.
- Strong stakeholder management and workshop facilitation skills.
- Experience using data and analytics to support decision making.
- Strong understanding of ecommerce principles and customer journeys.
- Experience improving website performance and conversion rates.
- Understanding of digital customer experience best practice.
- Experience working with Marketing, CRM and Commercial teams.
- Knowledge of SEO, CRO and digital optimisation principles.
- Experience balancing customer needs with commercial objectives.
- Experience within a multi-brand environment would be advantageous.
- Website and ecommerce product management experience.
- Product roadmap ownership and prioritisation.
- Azure DevOps backlog management.
- Requirements elicitation and documentation.
- Agile delivery methodologies.
- Customer journey mapping and optimisation.
- Stakeholder management and prioritisation.
- Strong communication and presentation skills.
- Data-driven decision making.
- Experience within travel, leisure or consumer ecommerce businesses.
- Experience with experimentation and A/B testing.
- Understanding of UX research and usability principles.
- Experience with personalisation and customer data initiatives.
- Knowledge of modern digital commerce platforms and technologies.
- Degree in Business, Technology, Digital Product Management, Ecommerce or a related discipline.
- Postgraduate qualification in Product Management, Digital Strategy or Ecommerce would be advantageous.
- Certified Scrum Product Owner (CSPO).
- Professional Scrum Product Owner (PSPO I/II).
- APM or PMI product/project certifications.
- GCSE or equivalent (preferred).
- United Kingdom work authorisation (required)
- Own and maintain the roadmap for our websites and ecommerce platforms across multiple brands.
- Develop a clear product vision aligned to business goals, customer needs and commercial priorities.
- Lead discovery activities to identify opportunities for website enhancements, customer experience improvements and ecommerce growth.
- Gather, analyse and document business requirements from stakeholders across the organisation.
- Translate requirements into detailed user stories, acceptance criteria and supporting documentation within Azure DevOps.
- Own and manage the product backlog, ensuring priorities are aligned with business value and strategic objectives.
- Work closely with business stakeholders to agree priorities, manage expectations and balance competing demands.
- Champion best practice across ecommerce, digital experience and website optimisation.
- Collaborate with UX, Development, QA and Architecture teams to ensure successful delivery of roadmap initiatives.
- Facilitate workshops and discovery sessions to define problems, explore opportunities and shape solutions.
- Use customer feedback, analytics and commercial performance data to inform prioritisation and decision making.
- Monitor industry trends, competitor activity and emerging technologies to identify opportunities for innovation.
- Support Agile delivery processes and help remove blockers that impact successful delivery.
- Ensure delivered solutions meet agreed business requirements and deliver measurable outcomes.
- Act as the primary point of contact for website and ecommerce product initiatives across the Group.
- Promote a culture of continuous improvement, customer focus and data-driven decision making.
- Azure
- CRM
- DevOps
- Support
- Marketing
- Product Manager
- Product Owner
- UX UI Design
- Cloud
- Web
More:
We are Specialist Holidays Group (SHG), a leading specialist travel group bringing together a family of trusted, expert-led brands that create exceptional holidays for discerning travellers. Our portfolio includes accessible luxury and cruise through Destination2 and Destination2Cruise; ultra-premium, bespoke travel through Sovereign Luxury Travel; the USA, Canada, Caribbean and Latin America through American Holidays; authentic Italy through Citalia; and great-value getaways through Holiday Gems. Together we share one promise: Travel. Expertly Delivered. This is a permanent, full-time Senior Product Owner, Ecommerce & Websites role based in Chester/Hybrid, reporting to our Chief Technology Officer. We offer a competitive executive salary and package, contributory pension scheme, travel discounts, employee offers and benefits, and genuine career progression within a growing specialist travel group.
last updated 39 week of 2026