Senior Reg Marketing Executive, APAC
Content Strategy: Manage and populate the APAC regional content calendar to deliver consistent, high-quality communication across all markets and channels.
Asset Gap Analysis: Identify gaps in global asset libraries and oversee the creation of regional assets, including brand campaigns, local photography, and comprehensive toolkits.
Market Support: Guide local markets on impactful asset development, resizing, and adaptation — covering festival-specific design, photography, and video production.
Asset Creation: Develop creative briefs and collaborate with agencies, production houses, photographers, and stylists to direct regional/local campaign shoots. Partner with the Global Creative Team for approval of locally produced assets.
Product Synergy: Work with the Product Team to define unique selling points (USPs) and translate them into clear creative briefs for photography and video content.
Toolkit Management: Design asset toolkits and brand guidelines to ensure consistent execution across diverse regional markets.
Agency Partnership: Collaborate with creative agencies and production houses to deliver world-class assets, including stills, video, and animation.
Asset Adaptation: Lead the technical adaptation of master assets, resizing and reformatting graphics and video to meet market-specific and platform-specific requirements (Social, OOH, Digital Display).
Performance Analytics: Evaluate creative content performance across channels, leveraging insights into social and digital trends to drive continuous improvement.
System Ownership: Serve as project lead for Workfront and Scene7, ensuring efficient task allocation and workflow management.
Asset Management: Maintain the centralized library of marketing art files, video assets, PR materials, and web imagery. Monitor asset expiration dates and coordinate timely removal with local markets.
Logistics: Oversee seasonal press sample coordination and manage international courier/shipment documentation for regional markets.
Bachelor’s degree in Communications, Marketing, Fine Arts, or related field
3–5 years of experience in content management, creative production, or digital marketing
Proven collaboration with reputable 4A creative agencies
Strong background in shooting management for luxury/lifestyle brands and influencer partnerships
Advanced proficiency in Adobe Photoshop and Illustrator
Hands-on experience with video editing software (Premiere Pro, After Effects, CapCut) for asset versioning and resizing
Familiarity with AI tools to optimize creative workflows
Self-motivated, results-driven, with strong project management skills
Clear and effective communication abilities
Fluency in English, Mandarin, and Cantonese is essential