Senior Regional Product Marketing Manager
Changing lives. Building Careers.
Joining us is a chance to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, our colleagues are challenging what’s possible and making headway to innovate new treatment pathways to advance patient outcomes and set new standards of care.
Under direct supervision of the Senior Director, NA Marketing Leader within Neuro Specialty Surgical division of Integra LifeSciences, this role will identify and implement US product strategies, marketing plans, promotional programs, forecasting and other marketing activities relating to the Neuro Critical Care (NCC) and MIS Neurosurgery (AURORA) product lines. This role has responsibilities for the successful commercial execution of responsible products, develops and coordinates all aspects of related product launches and product marketing to support regional revenue and growth targets set by Sales and Marketing Leadership. This role will also serve as a team collaborator and leader with a desire to develop and showcase best practices while actively mentoring other members on the team.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily:
Leads development of product marketing plans by preparing objectives, strategies, tactics, profit and loss projections, including short and long-term strategies. Participate in strategic sales and marketing planning activities for effective customer segmentation, targeting, and promotion.
Develops and implements product marketing deliverables including claims matrices, competitive analysis, launch planning, promotional assets (web, social media, brochures, etc.). Work with Marketing Communications and other departments to ensure products are properly positioned.
Own all downstream New Product Introduction (NPI) planning and execution including positioning collateral, social media or digital promotion, field communication, performance metric collection, and forecasting. Work effectively with the Sales Advisory Council (SAC) to ensure deliverables are high quality and pertinent to their needs.
Collaborate with professional education and medical affairs to enhance existing product marketing activities (surgeon education programs, white papers, testimonials, clinical study summaries, etc.).
Collaborate with Field Personnel to participate in effective surgeon/key account field visits, enhance Customer Relationship Management, and maintain engagement where needed.
Work with critical internal stakeholders including those in Regulatory, Legal, Medical Affairs, and Product development to ensure assets comply while expediting the copy approval process before releasing to key internal and external customers.
Build revenue forecasting for all product lines in the NCC and MIS Neurosurgery product lines. This includes updating demand forecasting to ensure Supply & Operational Planning is accurate and maximizes net revenue targets. Monitor forecasts as necessary and work collaboratively with other departments to ensure product availability throughout the product lifecycle
Maintain frequent and regular contact with strategic industry experts, trade organizations and scientific societies; participates in key meetings and conferences to ensure company and products are perceived superior relative to the competition
Support the Company’s medical education initiative by assisting in the preparation and running of surgeon training courses when needed.
Key behaviors, skills, or traits must include:
Sense of Urgency: React independently with appropriate speed and output when, particularly as it relates to supporting department priorities or business objectives.
Effective Multi-Task Management: Capable of juggling multiple tasks, events, and appointments independently with limited oversight while maintaining an effective level of production
Strong communication: Must be able to communicate clearly, accurately, concisely, and in a compelling fashion depending on the situation and audience.
Leadership capability: Can take initiative when appropriate, aspires to take the initiative, and can lead without authority. Show ability to lead and mentor other team members.
Strong relationship management: Effective and likable partner with internal collaborators, field representatives, and external HCP customers.
Data Analysis / AI fluency: Must have the ability to collect, process, and analyze data effectively. Demonstrated capability in using Co-Pilot / AI tools when assessing or analyzing data for decision making.
Qualifications:
Bachelor’s degree or equivalent with 12+ years of total work experience; master’s degree/MBA preferred; 8+ years' experience in marketing and/or commercial functions within medical device or healthcare-related fields is required.
Excellent conceptual problem-solving skills, with demonstrated ability to bring structure and process to vaguely defined problems is required.
Operating Room or Neuro Intensive Care product technology experience strongly preferred
Strong project management, written communications, verbal, and presentation skills are required.
Must be highly collaborative, with a proven ability to lead, operate and influence cross-functionally and to influence without authority.
Demonstrated problem-solving skills with ability to structure a problem-solving approach and manage execution required
Travel requirement approximately 25%
Salary Pay Range:
$125,350.00 - $172,500.00 USD SalaryOur salary ranges are determined by role, level, and location. Individual pay is determined by several factors including job-related skills, experience, and relevant education or training. In addition to base pay, employees may be eligible for bonus, commission, equity or other variable compensation. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Additional Description for Pay Transparency:
Subject to the terms of their respective plans, employees and/or eligible dependents are eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance, and savings plan (401(k)).
Subject to the terms of their respective policies and date of hire, Employees are eligible for the following Total Rewards | Integra LifeSciences
Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status.
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