Senior Revenue Growth Manager
Description
- Own the end-to-end RGM agenda for the assigned category, driving profitable net revenue realization through integrated, strategic approaches with customers
- Champion key RGM levers: iPPA, mix management, pricing, trade optimization, and trade architecture
- Own and execute the multi-year Net Revenue Realization (NRR) plan for the category, driving sustained price realization and profitable growth
- Build and maintain detailed iPPA roadmaps, identifying and prioritizing key pack-price architecture opportunities, including OBPPC and portfolio optimization strategies
- Proactively model commodity and cost scenarios to anticipate market shifts and inform pricing decisions
- Lead mix management efforts, leveraging customer segmentation to optimize category returns across channels
- Use trade optimization tools and analytics to identify and reduce inefficient promotional spend, reallocating investment toward higher-ROI activities
- Complete promotional post-evaluations in partnership with Finance and Marketing, applying learnings to improve future planning cycles
- Approve promotional activity in line with guidelines and regularly review trade-spend effectiveness
- Monitor revenue realization across customers, ensuring pricing strategies are landing as planned
- Work with customer teams to track progress toward critical KPIs: Share, Tonnge, Profit, and Revenue
- Partner with Brand teams to align RGM strategies with brand priorities, ensuring pricing, promotional, and PPA plans support category growth and brand health objectives
- Collaborate with Sales Finance to ensure all trade spend in the system is accruing correctly
- Lead with a GM mindset, grounding every recommendation in the problem to solve
- Contribute to enhancing team capabilities, including digital tools such as Power BI, Tableau, and TPM systems, and analytical frameworks
- Support knowledge-sharing and upskilling across the broader RGM team
- Where applicable, coach and develop team members, fostering a culture of trial, experimentation, and continuous improvement
- P&L acumen, with a detailed understanding of the financial drivers behind every decision
- Bachelor’s/University degree in Business, Sales, Marketing, Finance, or equivalent; an MBA is an advantage
- Customer experience across several distinct channels
- At least 5 years of sales, finance, or RGM experience in the CPG or retail industry
- Problem analysis and strategic decision making
- Planning and forecasting experience as part of the IBP process
- Building sustainable organisational capabilities
- Leveraging and respecting others
- Ability to synthesize multiple data points into a holistic position and translate analysis into clear, compelling storytelling
- Strong commercial and financial acumen, with a detailed understanding of P&L management
- Building value-based relationships
- Analysing information and data, with strong storytelling skills
- Determining financial impact
- Negotiation skills; formal training is an asset
- Background in category management, pricing strategy, or trade architecture
- Comfort operating in a fast-paced, matrixed environment where experimentation is encouraged
- Experience leading, coaching, or developing talent within a cross-functional or direct team setting
- Working knowledge of trade promotion management (TPM) and trade promotion optimization (TPO) systems, along with analytics platforms such as Power BI and Tableau