Senior SEO (IGaming)

We are an established iGaming company with 4+ years of experience and a team of 1600+ specialists, managing 10+ large-scale projects across Tier 1–3 markets.
As part of our strategic growth, we are partnering with a professional SEO company operating in highly competitive iGaming and casino niches. Their team builds and scales SEO strategies where results and a systematic approach truly matter.
We are supporting them in the search for a strong Senior SEO who will scale the direction, build high-performing teams, and drive sustainable project growth.

Requirements
Expert-level expertise in working with expired/drop domains: full command of all types of drop-domain strategies, ability to select the optimal setup for a specific domain and objective, and accurately forecast outcomes.
Development of proprietary domain screening and evaluation systems: formalized criteria, weighted scoring models, automated or semi-automated validation workflows.
Deep expertise in backlink profile analysis: ability to identify complex manipulations (multi-layered schemes, artificial growth patterns, “washed” domains), and assess the long-term sustainability of domain authority.
Proven experience in building and scaling PBN networks (full-cycle management).
Strategic thinking: ability to build long-term strategies tailored to specific markets, account for regulatory risks, and adapt quickly to algorithm updates.
Expert-level semantic analysis: deep understanding of SERP dynamics across keyword clusters, ability to identify undervalued clusters with low competition and high growth potential.
Technical SEO expertise at the architectural level: designing drop-site structures, managing crawl budget across large-scale networks, working with log files, and rendering optimization.
Infrastructure management: design and administration of server infrastructure for drop networks (VPS, dedicated servers, IP rotation, CDN, Cloudflare), large-scale DNS management.
Hands-on experience with process automation: Python (parsing, domain data processing, monitoring), integration of Ahrefs / Majestic / GSC APIs into proprietary dashboards.
Strong understanding of gray-hat markets at an expert level, including SERP behavior, scheme sustainability, and regulatory risks.
Experience managing SEO teams: KPI setup, onboarding, and performance evaluation.
Analytical and ROI-driven mindset: evaluating profitability of each domain and building P&L models.
Leadership skills: ability to assign tasks, make final strategic decisions, and take ownership of the overall direction and results.

Nice to Have
Participation in the development of internal tools or scalable processes: SOPs, screening checklists, domain evaluation frameworks that can be rolled out across the team.
Experience working with domain brokers and handling direct off-auction deals.

Key Responsibilities
Develop and oversee the overall strategy: define target markets, domain types, priority usage models, and department KPIs.
Design and scale the entire drop-domain operation: from search criteria to performance monitoring, including process standardization, automation, and knowledge transfer to Middle and Junior specialists.
Make final decisions on domain acquisitions: evaluate lots, participate in auctions for key domains, and negotiate with brokers.
Develop and continuously improve domain screening and scoring systems, adapting criteria to algorithm updates and market conditions.
Make architectural infrastructure decisions: design server structures, manage hosting networks, and minimize network-level footprints.
Develop and test new drop-domain usage strategies; document results and scale successful approaches.
Conduct strategic analytics: forecast the performance and ROI of new investments.
Collaborate with Team Leads and management: provide regular reporting, participate in strategic sessions, and justify investment decisions.
Lead and manage the team: delegate tasks, ensure quality control, mentor Middle and Junior specialists, and onboard new hires.
Monitor Google algorithm updates, industry trends, and competitor activity, adapting the strategy in real time.