Senior SEO Off-Page Specialist
your mission
Odds Scanner Group runs a portfolio of sports betting and media publications across several international markets. This role sits within the SEO department's Off-Page sub-team and owns link building and digital PR for assigned publications. You will design and run outreach and PR campaigns, shape the backlink profile, and work closely with on-page, technical, and content colleagues to drive organic growth in a fast-moving iGaming environment.
responsibilities
- Plan and execute the off-page strategy across the group's iGaming and media publications in assigned markets
- Run link building and digital PR campaigns, including outreach, prospecting, and relationship management with publishers and partners
- Manage and grow the backlink profile: referring domains, anchor text distribution, link velocity, and quality control
- Monitor competitor backlink profiles and identify gap and opportunity targets
- Audit existing link profiles, flag toxic or risky links, and manage disavow where needed
- Report on off-page performance and its impact on rankings and organic growth
- Work alongside on-page, technical, and content teams to align off-page activity with wider SEO goals
requirements
- English as first language or C2 level
- 3+ years in off-page SEO, ideally in iGaming or sports betting
- Strong command of on-page optimisation and search intent
- Proficiency in keyword research and structured briefs
- Familiarity with Ahrefs or equivalent tools
Nice to have:
- A second language
benefits
- 40 days of holidays of your choosing (take only the bank holidays you want!)
- Flexible working hours
- Yearly bonus based on performance
- Health Insurance allowance
- Sports Allowance
- Work from Home Allowance