Senior SEO & PR Specialist
Posted Updated 21
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Description
Role Overview
We are looking for a results-driven Senior SEO & PR Specialist to strengthen Armakuni’s online visibility, brand reputation, organic traffic, and lead generation. The ideal candidate will have hands-on experience in SEO, digital PR, media outreach, and content distribution, preferably within B2B technology, IT services, or SaaS.
Key Responsibilities:
- Develop and execute SEO strategies to improve organic rankings, website traffic, and qualified leads.
- Conduct keyword research, competitor analysis, on-page optimization, and technical SEO audits.
- Manage link-building initiatives and improve domain authority through high-quality backlinks.
- Plan and execute PR campaigns, media outreach, press releases, and thought leadership initiatives.
- Build relationships with relevant journalists, publications, industry media, and technology communities.
- Secure media coverage, guest articles, interviews, and opportunities to increase brand visibility.
- Collaborate with content and marketing teams to distribute content across relevant channels.
- Track SEO and PR performance using Google Analytics 4, Google Search Console, and relevant SEO tools.
- Explore opportunities to improve visibility across AI-powered search platforms and emerging search channels.
Required Skills:
- 4–7 years of experience in SEO and PR, preferably in B2B technology, IT services, or SaaS.
- Strong knowledge of technical SEO, on-page SEO, off-page SEO, and link building.
- Hands-on experience in media relations, press releases, journalist outreach, and digital PR.
- Familiarity with Ahrefs, SEMrush, Google Analytics 4, and Google Search Console.
- Excellent written communication, content development, and relationship-building skills.
- Ability to measure SEO and PR impact on brand visibility, website traffic, and lead generation.