Senior Shopper Marketing Specialist

What does a Senior Shopper Marketing Specialist do at Swire Coca-Cola?Acts as Sr. Specialist in respect to Shopper Insights initiatives. Uses relevant shopper and consumer data, insights and trends to generate revenue growing initiatives for customers.
Responsibilities:

Analyze and report on business opportunities within channels and specific customers
Develop and recommend customer-specific shopper marketing campaigns to drive incremental revenue
Customer insights SME for SCC. Contribute insights to define selling strategy within all channels of business to better connect with all shoppers at retail
Gather and organize information using industry sources (publications, trade sites, etc.) and proprietary tracking studies to be used for marketing campaigns
Performs other duties as assigned

Requirements:

Bachelor’s degree (or equivalent work experience) in business, marketing required
4+ years’ experience in business analytics in consumer goods industry preferred
4+ years’ market research of consumer demographics or category preferred
Conduct program performance (pre, during, post) within customer specific shopper marketing campaigns
Statistics, shopper segmentation, gap analysis
Proficient in Excel, PowerPoint, Outlook, Word applications
Identify opportunities and gaps based on business fundamentals and application of qualitative and quantitative data
Ability to use information/business tools and platforms to obtain and analyze relevant information
Ability to communicate complex shopper information and implications both verbally and written