Senior Social Designer

Role: Senior Social Designer

Location: Remote working until further notice

A Little Bit About the Role:

A social-first content studio built to deliver always-on and campaign content across multiple markets and multiple coffee products. We’re building a team that owns social end-to-end: from insight and ideas to creation, publishing, and optimisation.

As Senior Social Designer, you’ll play a key role in bringing ideas to life visually, ensuring content is not only on-brand but also engaging, platform-native, and built to perform.

This is an opportunity to shape social creative output in a fast-paced environment where:

• Content is produced at scale
• Adaptation across markets is critical
• Performance drives iteration
• On trend platform knowledge is key

The brief is simple: design dynamic static and motion content that stands out, works hard, and engages the relevant community.

You’ll be responsible for driving visual craft across the studio, working closely with Content Creators, Strategists, and Social teams to produce high-quality social-first assets.

This is a hands-on, delivery-focused role where you will:

• Translate ideas into strong, platform-native visuals
• Build assets that can be scaled and adapted across markets

The Work

• Ensure visual consistency and quality across all content
• Provide direction as well as deliver across all phases of projects, from strategic concept development through final, hands-on execution - championing both traditional and AI-assisted approaches.
• Develop and refine concepts, storyboards, and mood boards - directly leveraging GenAI tools to accelerate, enhance, or transform ideation and production processes.
• Take a hands-on role in asset creation and design, setting the creative standard by example and delivering on projects.
• Inspire and guide, fostering a culture of creativity, innovation, and help expand GenAI proficiency and tool adoption across the team.
• Oversee the quality and consistency of creative output of your projects - reviewing and shaping work produced by yourself and others to ensure alignment with brand guidelines, client objectives, and evolving best practices in AI-powered content.
• Guide presentations and pitch new creative approaches to clients, articulating the strategic and visual value of GenAI-powered solutions.
• Ensure the timely, efficient, and effective delivery of finished assets across multiple projects.

You’ll operate in a high-volume, fast-moving environment, balancing creative thinking with efficient delivery.

Success in this role means consistently high-quality content, delivered at pace, with clear improvements driven by insight and performance.

What You’ll Do

1. Social-First Design Execution

• Create high-quality visual content across:
• Static assets
• Motion graphics
• Short-form video design support (titles, overlays, transitions)
• Ensure all design work is:
• Platform-optimised (TikTok, Instagram, etc.)
• On-brand and consistent
• Ready to publish

1. Support Content Creation at Scale

• Work closely with Content Creators to:
• Bring concepts to life visually
• Enhance content through strong design
• Produce assets at pace for:
• Always-on content
• Campaign activity
• Reactive / trending content

1. Build Scalable Design Systems

• Create and maintain:
• Templates
• Layout systems
• Modular design assets
• Ensure content can be:
• Adapted quickly
• Localised across markets
• Reused in multiple formats

1. Multi-Market Adaptation

• Adapt content for different markets (e.g. UK, France), ensuring:
• Visual consistency
• Cultural relevance
• Formatting and language accuracy
• Support efficient versioning of assets across markets and platforms

1. Performance-Driven Design

• Work with Data and Social teams to:
• Understand what visuals perform best
• Optimise design based on engagement signals
• Continuously refine:
• Layouts
• Formats
• Creative approaches

1. Collaboration & Workflow

• Partner closely with:
• Social Creator Lead
• Content Creators
• Strategists
• Social Media Managers
• Ensure all work:
• Aligns with strategy
• Meets deadlines
• Passes approval processes (brand/legal/compliance)

1. Creative Quality & Standards

• Maintain high standards across all visual output
• Ensure consistency across:
• Content formats
• Campaigns
• Markets
• Stay up to date with:
• Platform design trends
• Social creative best practice
• Emerging visual formats

What you will bring:

• 4–6+ years of experience in:
• Social design
• Digital content creation
• Strong experience in:
• Consumer brands (preferably FMCG)
• Fast-paced or high-volume environments
• Art Direction or senior creative experience in an advertising agency, in-house creative team, or design studio, with exposure to motion or integrated digital campaigns.
• Proven Art Direction portfolio that demonstrates hands-on creation of both traditional and AI-assisted projects (AI can be personal or client-related work).
• Experience working with and directing multidisciplinary creative teams, including designers, motion artists, and editors—guiding and participating in project executions.
• Advanced visual storytelling and communication skills, and the ability to confidently present and rationalize concepts to clients and internal stakeholders.
• Collaborative, proactive mentorship style and genuine enthusiasm for mentoring and upskilling others in new technologies.
• Strong written and verbal English communication skills.
• Optimistic, adaptable mindset regarding the opportunities and ethical considerations of GenAI in the creative industries.

Creative & Technical Skills

• Strong design capability across:
• Static and motion
• Social-first formats
• Proficiency in tools such as:
• Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro)
• CapCut, Canva, Figma (or equivalent tools)
• Understanding of:
• Platform design best practices
• What drives engagement visually

Execution & Delivery

• Ability to:
• Work at pace across multiple projects
• Manage high volumes of content
• Deliver consistently strong work under time pressure
• Strong attention to:
• Detail
• Layout
• Brand consistency

Collaboration & Mindset

• Strong team player, comfortable working across functions
• Open to feedback and quick to iterate
• Proactive and solutions-focused
• Comfortable working in:
• Fast-moving
• Evolving pilot environments

Gen AI & Future-Facing Skills

• Familiarity with GenAI tools to support:
• Design ideation
• Content variation
• Speed of production
• Ability to use AI tools responsibly while maintaining creative quality and judgement

Nice to Have

• Experience working across:
• Multiple markets or languages
• In-house or embedded studio teams
• Familiarity with:
• Paid social design requirements (safe zones, formats, variants)
• Creator / influencer content design
• Experience building:
• Design systems
• Localisation frameworks

Req ID: 18320

#LI-SJ1 #Senior #REMOTE #BTG+