Senior Social Media Manager

Job Summary

The Senior Social Media Manager is a strategic and hands-on leader responsible for elevating the organization's presence across all social channels. This role oversees a team of two Social Media Managers and serves as the internal owner and day-to-day steward of corporate social media, senior leadership LinkedIn, and an additional brand account.

The ideal candidate is equal parts strategist, storyteller, and data-driven decision-maker — someone who can zoom out to set vision and zoom in to execute with precision. As the #1 outdoor living solutions manufacturer in North America, this role will work with a diverse set of business leaders and be able to successfully translate concepts to action and influence.

Job Location

• This position is hybrid and located at our Corporate office in Atlanta, GA.

Job Responsibilities

Team Leadership & Management

• Lead, mentor, and develop a team of two Social Media Managers, setting clear goals, priorities, and performance expectations.
• Foster a collaborative, creative, and accountable team culture.
• Manage workload distribution across accounts and oversee day-to-day content calendars.
• Serve as the primary escalation point for approvals, brand decisions, and cross-functional alignment.

Senior Leadership LinkedIn — Agency Management

• Own the strategy and output for senior leadership LinkedIn profiles, managed in partnership with an external agency.
• Serve as the primary liaison between the agency and internal stakeholders, translating brand voice, business priorities, and executive narratives into compelling content briefs.
• Review and approve all content before publication, ensuring accuracy, tone, and alignment with corporate messaging.
• Track performance metrics and hold the agency accountable to defined goals and deliverables.

Corporate Social Media — Collaboration with Corporate Comms

• Co-own the corporate social media presence alongside the Corporate Communications team, maintaining a consistent and unified brand voice.
• Collaborate with Corporate Comms to align social content with broader communications strategy, press releases, and company announcements.
• Manage content planning, publishing cadence, and community engagement across all corporate channels.
• Serve as the social media subject matter expert in cross-functional content reviews and editorial meetings.

Brand Account Management

• Oversee social media strategy and execution for an additional brand account, ensuring content is platform-native, audience-relevant, and brand-consistent.
• Guide creative direction in collaboration with design and content teams.
• Monitor community engagement and ensure timely, on-brand responses.
• Identify growth opportunities specific to the brand's target audience and business objectives.

Strategy & Planning

• Develop and own the annual and quarterly social media strategy across all accounts, aligned to broader marketing and business objectives.
• Identify opportunities on emerging platforms and capitalize on cultural trends to drive brand awareness and engagement.
• Build and maintain a cohesive cross-channel content calendar.
• Continue to evolve channel-specific playbooks, brand voice guides, and governance frameworks to ensure consistency at scale.

Reporting & Analytics

• Define, track, and report on KPIs across all social accounts, including reach, engagement, follower growth, impressions, and conversions.
• Deliver regular performance reports to senior leadership with clear insights and actionable recommendations.
• Leverage data to continuously optimize content strategy, posting cadence, and channel mix.
• Monitor the competitive landscape and benchmark performance against industry standards.

Driving Results

• Set ambitious, measurable performance targets in partnership with Brand and Social Media Managers.
• Champion a test-and-learn culture, piloting new content formats, organic campaign ideas, and audience strategies.
• Collaborate with paid media and performance marketing teams on social advertising strategies as needed.
• Translate business goals into social-first campaigns that build brand equity and deliver measurable outcomes.

Job Requirements

• 6+ years of social media experience, with at least 2 years in management or team lead role.
• Bachelor’s degree in marketing, Communications, Journalism, or a related field.
• Proven experience managing agency relationships and executive or leadership social profiles.
• Deep platform expertise across LinkedIn, Instagram, X (Twitter), Facebook, and emerging channels.
• Strong analytical skills with the ability to translate data into strategic decisions.
• Excellent written communication skills and a sharp eye for brand voice and storytelling.
• Experience collaborating cross-functionally with Communications, Brand, and Creative teams.
• Highly organized with the ability to manage multiple accounts, priorities, and deadlines simultaneously.
• Experience in a corporate or enterprise environment.
• Familiarity with social media management tools such as Sprinklr, Sprout Social, or Hootsuite.
• Background in content strategy, editorial planning, or digital marketing.
• Experience with paid social media campaigns and budget management.