Senior Social Media Manager

We’re not looking for a “content scheduler.”

We’re hiring an analytics-led Social Media Manager who can build a scalable content engine that drives:

• Reach
  
• Trust
  
• Conversions
  

You will work closely with:

• Growth Team
  
• Copywriters
  
• Designers & Video Editors
  
• Influencers / Creators
  
• Founders
  
• Marketing Team
  

What You Will Own (KRAs)

1. Social Growth Engine (Core Ownership)

• Build and execute platform strategy across:
  • Instagram
    
  • YouTube (Long + Short Form)
    
  • Other relevant platforms
    
• Own:
  • Content calendar
    
  • Posting cadence
    
  • Distribution strategy
    

2. Content Performance System

• Identify:
  • Winning formats
    
  • Hooks
    
  • Content themes
    
• Build:
  • Repeatable content loops
    
  • Scalable content frameworks
    
• Continuously:
  • Test
    
  • Iterate
    
  • Optimize
    

3. Creator & Influencer Engine

• Identify and onboard:
  • 25K–150K follower creators
    
  • Relevant talent partnerships
    
• Build:
  • UGC pipeline
    
  • Creator briefs
    
• Manage:
  • Output quality
    
  • Content consistency
    

4. Persona-Led Content Strategy

• Translate:
  • Male vs Female psychology
    
  • Age segments (35–60)
    

Into:

• Content themes
  
• Hooks
  
• Formats
  

5. Community & Engagement

• Drive:
  • Comments
    
  • Saves
    
  • Shares
    
• Build:
  • Active audience interaction
    
  • Meaningful conversations
    

6. Performance Analysis (CRITICAL)

• Track:
  • Content-level performance
    
• Identify:
  • Patterns
    
  • Drop-offs
    
  • Opportunities
    
• Turn insights into:
  • New content ideas
    
  • Better hooks
    
  • Stronger formats
    

7. Social → Growth Integration

• Partner with Growth team to:
  • Repurpose winning content into ads
    
  • Align messaging across funnel
    

KPIs (How You’ll Be Measured)

Core Metrics:

1. Follower Growth Rate
   • Target: 8–12% MoM
     
2. Engagement Rate
   • Target: 5–8%+
     
3. Save & Share Rate (Critical)
   • Indicates content depth & relatability
     
4. Viral Content Ratio
   • 15–30% of posts hitting 2–3x average reach
     
5. Content Output Consistency
   • 4–6 posts/week/platform
     
6. UGC Volume
   • 10–20 creator assets/week
     
7. Social Contribution to Revenue
   • Assisted conversions
     
   • Retargeting performance
     
8. Iteration Speed
   • Testing cycles within 5–7 days
     

Requirements

What “Good” Looks Like

• Builds repeatable content systems & IPs
  
• Strong understanding of:
  • Indian consumer behavior
    
  • Platform algorithms
    
• Thinks in:
  • Hooks
    
  • Formats
    
  • Distribution
    
• Obsessed with:
  • Performance
    
  • Speed
    
  • Iteration
    

What We Don’t Want

• “Posting managers”
  
• Aesthetic-first, performance-later mindset
  
• People who don’t look at data
  
• Low ownership, execution-only profiles
  

Must-Have Skills

• Deep understanding of:
  • Instagram
    
  • YouTube
    
  • Social algorithms
    
• Proven experience with:
  • Influencer / UGC ecosystem
    
  • D2C brands
    

Bonus (Big Plus)

• Experience in:
  • Health / Wellness category
    
• Strong understanding of:
  • Consumer psychology
    
  • Performance content
    
• Ability to:
  • Translate organic content into ad creatives
    

Final Note

This is not a content role.

This is a growth role disguised as social media.

We’re looking for someone who can build a content engine that drives real business outcomes—not just engagement.