Senior Social Media Marketing Manager

You will own social strategy, content, and channel growth, with a primary focus on X/Twitter. You will manage brand accounts, define KPIs, create and direct video and social content, and use AI tools to improve content workflows. You will track performance, turn data into recommendations, collaborate with cross-functional stakeholders, and engage with the community in real time.

Responsibilities

• Own social strategy across platforms, with a primary focus on X/Twitter
• Manage and grow 5+ brand accounts on X/Twitter
• Set KPIs and benchmarks and own growth, engagement, and conversion outcomes
• Identify emerging channel opportunities and recommend platform investments using data
• Lead social-native content strategy
• Produce and direct social content, including short-form video, livestreams, and serialized content
• Develop an editorial point of view across always-on content and campaign moments
• Brief and collaborate with design, motion, and creative partners
• Use AI tools for content creation, ideation, research, and publishing
• Implement AI-driven processes that improve output and efficiency
• Track performance and key results across organic social channels
• Translate data into insights and report to leadership
• Iterate on content strategy, creative approach, and posting cadence
• Lead social media collaboration with partnerships, product, design, events, and communications
• Coordinate cohesive narratives and consistent execution with internal and external stakeholders
• Monitor channels for trends, sentiment, and engagement opportunities
• Engage independently and respond thoughtfully to strengthen community relationships and brand credibility

Requirements

• 8+ years of social media and content marketing experience with direct ownership of strategy and execution
• Fluency in social-native culture and audiences
• Experience with Web3, crypto, or emerging technology sectors
• Track record of growing social channels and driving measurable impact
• Editorial ability to translate complex technical and narrative topics into platform-native content
• Experience with video streaming, production, and direction for social platforms
• Ability to use AI tools for content creation and workflow optimization
• Analytical ability to use data to guide strategy and report to leadership
• Experience managing multiple accounts and balancing always-on content with campaign priorities
• Project management and stakeholder management skills
• Experience briefing and working with designers and creative partners
• Familiarity with social publishing, scheduling, and listening tools
• At least 4 hours of overlap with Pacific Time