Senior Specialist, Digital Engagement Platform
Summary
Leads the rollout and optimization of digital onboarding and engagement tools for retail banking products, using data to improve customer acquisition and conversion.
- Project management and planning of product onboarding roadmap via digital platforms.
- Success of digitally acquired customers across all retail products.
- Making data driven and informed decisions to improve acquisition cost.
- Well versed with understanding of customer data to build a digital persona and help build an excellent user experience.
- Responsible for identifying opportunities to drive conversion and success of digital sales KPI via digital platforms.