Senior Specialist- Events and Public Relations

Strategy

• Provide inputs to the development of the overarching event strategy, including venue options, hospitality concepts, and program recommendations aligned with RTA priorities.
• Support preparation of governance frameworks, approval workflows, and vendor evaluation guidelines.
• Contribute to long-term planning for major milestones, international participations, and leadership engagements by preparing background notes, benchmarking studies, and planning documents.
• Guide and support drafting of event guidelines, standards, templates, and performance metrics to ensure consistency across activities.

Operations

• Support implementation of RTA-led and RTA-sponsored events, including exhibitions, ceremonies, press conferences, project launches, and delegations.
• Coordinate with internal departments, external agencies, vendors, and suppliers to ensure timely delivery of event components.
• Assist in concept development, booth design follow-up, production supervision, and onground coordination for exhibitions.
• Guide coordination for corporate gifts and giveaways, including sourcing, vendor comparison, and quality checks.
• Support video production activities by preparing briefs, following up with media teams, and ensuring alignment with event messaging.
• Coordinate budgeting, scheduling, procurement requests, risk assessments, and post-event documentation.
• Follow up on event logistics, venue arrangements, guest protocols, and compliance with RTA procedures.
• Assist in preparing, reviewing, and quality-checking event materials such as certificates, shields, souvenirs, and media collateral.
• Handle incoming event requests, clarifications, and media coordination and ensure adherence to RTA brand identity.

Product / Process Improvement

• Analyze post-event data, media coverage, and stakeholder feedback to develop recommendations for continuous improvement.
• Implement performance evaluation tools to measure ROI, compliance, and audience impact.
• Introduce innovative event formats and media production technologies to enhance audience engagement and brand experience.