Senior Specialist, Marketing

Overview

The Senior Specialist, Marketing owns end-to-end marketing for the Middle East, Africa and South Asia and reports to the Senior Marketing Lead, Middle East, Africa & Asia Pacific. The role builds Shure brand preference and drives qualified pipeline by leading brand activities, events, trade shows, demand generation, ABM campaigns, and driving channel partner relationships through channel programs and enablement. The associate manager will also be responsible for PR and communications, and e-tail and digital strategy for the region.. This position is based in Dubai (United Arab Emirates) with regular travel across the region.

Responsibilities

Representative Duties:

· Regional marketing strategy: Builds and owns the annual MEASA marketing plan for the Middle East, Africa and South Asia (India), aligned to regional sales targets and global brand priorities, with clear country and segment priorities across pro audio, enterprise/conferencing and consumer/creator categories.

· Budget and ROI: Plans, controls and monitors the MEASA marketing budget, including partner MDF and co-op funds; reallocates investment based on measured performance and return.

· Brand and product launches: Drives brand awareness and preference through integrated campaigns; localises global brand platforms and creates go-to-market plans for new products based on the timeline and content provided by Global Marketing, with clear internal communication to Sales.

· Events and trade shows: Defines, plans and executes national and international trade shows and industry events across the region (e.g. GITEX, InfoComm India), as well as Shure-led roadshows, customer trainings, in-house fairs, partner events and artist/creator activations, working closely with Sales to strengthen end-user relationships.

· Demand generation: Plans and runs always-on and campaign-based demand generation across digital, paid media, email, webinars and content to generate qualified leads and pipeline; owns lead nurturing and handover to Sales in partnership with the sales organisation.

· Account-based marketing (ABM): Partners with Sales to select priority accounts in key verticals (e.g. enterprise, education, government, hospitality, broadcast, houses of worship) and executes one-to-one and one-to-few ABM programmes, measuring account engagement and pipeline influence.

· Channel partner relationships: Builds and maintains strong relationships with distributors, resellers, systems integrators and retail partners across MEA and India; leads joint marketing planning and quarterly business reviews with key partners.

· Channel partner programmes: Manages regional channel partner programs, including co-marketing and MDF approval and claims, ensuring compliance, consistent brand use and measurable return.

· Partner enablement: Equips partners to sell and market Shure through product training, sales tools, partner content, webinars, newsletters, social media toolkits, video and virtual learning.

· PR and communications: Main contact for PR agencies and media in the Middle East, Africa and India; drives press releases, launches, media relations, case studies and thought leadership; manages issues and crisis communications in line with Global PR, and owns regional social media and internal communications.

· E-tail strategy: Develops and executes the regional e-tail strategy along with distribution partners across key marketplaces and online retailers (e.g. Amazon, Noon, Flipkart): product content and brand stores, ratings and reviews, retail media, promotions and share of search.

· Digital strategy: Owns the regional digital presence, including website localisation, SEO/SEM, paid social, influencer and creator partnerships, and marketing automation, ensuring a consistent and high-performing customer journey online.

· Marketing materials: Manages the creation and localisation (including Arabic where required) of marketing materials, merchandise and swag with internal web services, agencies, copywriters, designers and vendors to support Sales, partners and campaigns.

· Global and HQ initiatives: Evaluates global and HQ marketing initiatives and decides which are adopted and localised for MEASA.

· Measurement and reporting: Defines KPIs and dashboards for all activities, uses Salesforce to track and share campaign and pipeline performance, and presents results and recommendations to the Senior Marketing Lead, Middle East, Africa & Asia Pacific and Global Marketing.

· Agency and vendor management: Selects, briefs and manages regional agencies and vendors (creative, media, PR, events, e-commerce), holding them to agreed scope, quality and budget.

Qualifications

Requirements:

• Bachelor’s degree in Marketing / Communication / Business Administration or related field; MBA is a plus.
• Minimum 4–6 years of experience in B2B and/or B2B2C marketing, ideally in technology, AV, pro audio or consumer electronics, including at least 1-2 years in a regional role covering the Middle East, Africa and/or India.
• Proven experience in channel/partner marketing, including partner programmes, MDF management and partner enablement.
• Hands-on experience running demand generation and ABM programmes, with working knowledge of CRM and marketing automation (Salesforce, Marketo, Pardot, HubSpot or similar).
• Experience in e-tail and digital marketing, including marketplace management, SEO/SEM, paid social and retail media.
• Track record in PR and communications, including agency management and media relations across multiple markets.
• Experience planning and delivering trade shows and events end to end.Strong commercial and analytical skills: comfortable owning a budget, measuring ROI and turning data into decisions.
• Team player, collaborative, self-motivated, detail-oriented and able to manage numerous projects, prioritise goals and meet deadlines while keeping stakeholders informed.
• Strong cross-functional and cross-cultural skills, with the ability to build consensus across internal teams, sales organisations and partners in diverse markets.
• Good proof-reading skills with an eye for correct grammar and an ear for good copy.
• Excellent written and verbal English skills; Arabic and/or Hindi are a plus.
• Proficiency in Microsoft Office Products (Word, PowerPoint, Excel, etc.) and Salesforce.
• Ability to travel frequently across the Middle East, Africa and India

WHO WE ARE

Shure’s mission is to be the most trusted audio brand worldwide – and for over a century, our Core Values have aligned us to be just that. Founded in 1925, we are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. And quality doesn’t stop at our products. Our talented teams strive for perfection and innovate every chance they get. We offer an Associate-first culture, flexible work arrangements, and opportunity for all.

Shure is headquartered in United States. We have more than 35 regional sales offices, engineering hubs, distribution centers and manufacturing facilities throughout the Americas, EMEA, and Asia.

Join Shure and Amplify Your Impact. Explore our unique culture and learn the key pillars that define our legacy of excellence.

THE MIX MATTERS

Don’t check off every box in the job requirements? No problem! We recognize that every professional journey is unique and are committed to providing an equitable candidate experience for all prospective Shure Associates. If you’re excited about this role, believe you’ve got the skills to be successful, and share our passion for creating an inclusive, diverse, equitable, and accessible work environment, then apply!

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