Senior Staff Specialist, MK General Marketing
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Description
- Product Understanding & Selling Point Mining: Deeply understand technical features and collaborate with product teams to translate complex technical selling points into customer-friendly, scenario-based benefits, while identifying target audiences.
- Integrated Marketing & Customer Acquisition Strategy: Develop integrated marketing plans based on customer pain points, linking content creativity directly to business growth.
- Online/Offline Campaigns & Asset Execution: Plan online and offline campaigns tailored to new business needs; manage exhibition materials, product brochures, interactive installations, and other assets to strengthen brand recognition and authority.
- AI Content Production System: Build internal workflows and use AI to generate high-quality online and offline materials at scale, including posters, video scripts, social media copy, and EDMs, while ensuring content quality and brand tone.
- Global Localization & Content Amplification: Adapt global marketing assets for local markets, including model image replacement and multilingual copy, to improve communication efficiency and audience affinity across markets.
- Paid Media Data & Review Loop: Work with the media buying team, use AI to analyze paid media data, and feed insights back into creative iteration, forming a closed loop of “insight—generation—media placement—review.”
- Cross-functional Collaboration & Project Delivery: Collaborate with sales, product, R&D, and other teams; translate product language into compelling marketing language; independently drive projects in a fast-paced environment and ensure marketing strategies align with business goals.