Senior Technical Product Manager, Ad Platform
You will own the advertising identity and data platform, define customer-data interfaces, establish event taxonomies and schemas, manage attribution and signal collection, specify reporting and real-time event infrastructure, create data contracts, ensure privacy compliance, and translate platform requirements into implementable engineering specifications.
Responsibilities
- Own the advertising identity and data platform.
- Define interfaces between the customer data platform and advertising stack.
- Productize identity capabilities for targeting and audience segmentation.
- Establish canonical event taxonomies and schemas.
- Define full-funnel events and server-side validation.
- Manage attribution signal collection MMP integration historical backfill and identity resolution.
- Own reporting and dashboard APIs.
- Specify real-time event paths for impressions clicks and conversions.
- Write data contracts and instrument freshness and completeness guarantees.
- Ensure compliance with GDPR CCPA ATT SKAdNetwork consent management and identity frameworks.
- Sequence platform development with data backend SDK and engineering teams.
Requirements
- 6 or more years of product management experience.
- 3 or more years owning a data identity or measurement platform.
- Deep understanding of advertising technology ecosystems.
- Knowledge of campaign hierarchies attribution models and audience segmentation.
- Experience with AppsFlyer Adjust and Singular MMP postback semantics.
- Event taxonomy and schema governance experience.
- Experience with Kafka Snowflake BigQuery Spark Airflow and dbt.
- Experience with privacy-preserving measurement SKAdNetwork GAID IDFA deprecation consent systems and identity frameworks.
- Strong contract management discipline.
- Leadership communication and stakeholder management skills.
- Bachelor's or Master's degree in Computer Science Engineering Statistics or a related field.
- Familiarity with IAB MRC or OMSDK standards is preferred.
- Customer data platform implementation experience is preferred.
- oRTB or exchange integration experience is preferred.
- Games or game commerce experience SQL and Go or a similar language are preferred.