Senior Technical Product Manager (m/f/d)
Posted Updated
Summary
Senior Technical Product Manager owning the technical roadmap for lead generation and global digital customer acquisition at Sonova, a hearing care provider. Bridges Marketing, Sales, and Engineering — orchestrating teams around CRM workflows (Zendesk, Genesys, Aircall), Power BI reporting, API/data pipelines, and cloud (GCP/AWS).
Berlin, hybrid
As the Senior Technical Product Manager for Lead Generation & Customer Acquisition, you are a senior individual contributor and the go-to product expert at the intersection of Marketing and Technology. You will drive the technical roadmap and delivery of scalable solutions that power global digital customer acquisition.
You'll drive impact through deep product vision, technical fluency, and close collaboration with marketing and IT stakeholders to deliver mission-critical lead generation solutions. This is a high-impact, cross-functional role where you bridge the gap between business needs and technical execution, orchestrating multiple specialized engineering teams to build products that scale.
What you'll do
- Own and drive the technical product roadmap for wholesale expansion, lead generation, and the stability of solutions across existing markets
- Act as the ultimate translator between Marketing, Sales, and Engineering, turning complex business ideas into clear, actionable technical requirements and user stories
- Work closely with engineers to assess feasibility, break down requirements, estimate effort, allocate work, and ensure successful delivery.
- Collaborate with Contact Center team managing CRM workflows to ensure seamless dialing capabilities and customer care processes (Zendesk, Genesys, Aircall)
- Align with Data Engineering team to ensure accurate data ingestion and robust pipelines for e2e marketing/sales reporting in Power BI
- Coordinate with Operations teams to ensure system stability and address cross-domain issues pragmatically
- Drive requirements for UI/UX improvements and prioritize implementation of A/B testing strategies to maximize conversion rates and user experience
What you bring
- 10+ years of professional experience in technical product management, including 2-3 years in software development
- Proven experience working at the intersection of Marketing and Tech. Deep understanding of lead generation funnels, tracking, attribution models, and CRM integrations
- A strong technical foundation and the ability to discuss system architecture, API integrations, data pipelines, and cloud environments (GCP/AWS) with engineers
- Strong stakeholder management skills and the ability to connect business objectives with technical execution
- Experience driving complex, multi-team projects independently in fast-paced, agile environments
- Fluent English and excellent communication skills
Why join us
As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model.
- Take ownership of products with clear and measurable business impact
- Connect strategic business goals with hands-on technical delivery
- 30 days of paid annual leave
- Subsidized VBB or Deutschland ticket
- Dedicated learning & development budget and weekly learning time + LinkedIn Learning license
- Company Urban Sports Club membership
- Mobility allowance for relocation if you are relocating to join our team #LI-NB1
