Senior Theatrical Marketing Manager, Amazon MGM Studios International Theatrical Marketing
Posted Updated
We're seeking an experienced Senior Theatrical Marketing Manager to lead and drive innovative marketing strategies for our theatrical releases in Germany. Reporting to the Head of Theatrical Marketing Germany, this role combines strategic leadership with deep analytical expertise to develop comprehensive campaigns that maximize audience engagement and local box office performance.
We offer a dynamic, creative environment where you'll shape the future of theatrical marketing in the digital age.
Key job responsibilities
Strategic Leadership & Planning
- Lead strategic planning and budget management across multiple high-profile theatrical releases in Germany
- Develop territory-wide marketing strategies and long-term activation roadmaps
- Conduct advanced market analysis and competitive intelligence to inform strategic decisions
- Establish campaign KPIs and success metrics in partnership with senior leadership
- Drive innovation in local audience engagement methodologies and emerging marketing technologies
- Mentor and guide junior marketing managers on strategic thinking and campaign development
Creative Direction & Brand Management
- Provide creative leadership across all marketing assets and brand touchpoints
- Oversee localization strategies and coordinate with global International teams
- Ensure brand consistency and creative excellence across multiple concurrent campaigns
- Lead relationships with local creative partners and agencies
- Approve and guide creative direction for high-stakes marketing initiatives
Media Strategy & Partnership Development
- Develop comprehensive media strategies spanning traditional, digital, and emerging platforms
- Lead negotiations and strategic partnerships with key local media agencies and platforms
- Cultivate and manage high-value brand partnerships and co-marketing opportunities
- Collaborate with International Media leadership on global best practices and innovation
- Optimize media spend efficiency across portfolio of campaigns
Activations & Events
- Conceptualize and execute large-scale special projects, premieres, and marquee events in Germany
- Manage complex stakeholder relationships across multiple external agencies
Cross-Functional Leadership & Team Development
- Lead cross-functional initiatives including Content Managers, Trade Marketing, PR, Digital, and International partners
- Provide strategic guidance to German distribution teams on theatrical positioning
- Drive organizational alignment on local campaign priorities and resource allocation
- Mentor junior team members and contribute to team capability development
- Champion creative excellence and innovative problem-solving across the organization
We offer a dynamic, creative environment where you'll shape the future of theatrical marketing in the digital age.
Key job responsibilities
Strategic Leadership & Planning
- Lead strategic planning and budget management across multiple high-profile theatrical releases in Germany
- Develop territory-wide marketing strategies and long-term activation roadmaps
- Conduct advanced market analysis and competitive intelligence to inform strategic decisions
- Establish campaign KPIs and success metrics in partnership with senior leadership
- Drive innovation in local audience engagement methodologies and emerging marketing technologies
- Mentor and guide junior marketing managers on strategic thinking and campaign development
Creative Direction & Brand Management
- Provide creative leadership across all marketing assets and brand touchpoints
- Oversee localization strategies and coordinate with global International teams
- Ensure brand consistency and creative excellence across multiple concurrent campaigns
- Lead relationships with local creative partners and agencies
- Approve and guide creative direction for high-stakes marketing initiatives
Media Strategy & Partnership Development
- Develop comprehensive media strategies spanning traditional, digital, and emerging platforms
- Lead negotiations and strategic partnerships with key local media agencies and platforms
- Cultivate and manage high-value brand partnerships and co-marketing opportunities
- Collaborate with International Media leadership on global best practices and innovation
- Optimize media spend efficiency across portfolio of campaigns
Activations & Events
- Conceptualize and execute large-scale special projects, premieres, and marquee events in Germany
- Manage complex stakeholder relationships across multiple external agencies
Cross-Functional Leadership & Team Development
- Lead cross-functional initiatives including Content Managers, Trade Marketing, PR, Digital, and International partners
- Provide strategic guidance to German distribution teams on theatrical positioning
- Drive organizational alignment on local campaign priorities and resource allocation
- Mentor junior team members and contribute to team capability development
- Champion creative excellence and innovative problem-solving across the organization