(Senior) Trade Marketing Specialist_Vision Care

【Main Tasks】

Channel Strategy & Category Development:
1. Strategic Planning: Formulate actionable sales and profit growth initiatives based on core brand products and unique channel characteristics.
2. Campaign Execution: Design and manage in-channel promotional, merchandising, and brand image activities.
3. Budget Management: Compile and control budgets for campaigns and projects, while conducting cost-benefit analyses.
4. Market Research: Gain insights into channel partners' needs and closely monitor competitor movements.

Analysis & Planning
1. Conduct monthly market intelligence analyses, including sales performance, pricing, and competitor dynamic track-ing.
2. Formulate annual, quarterly, and monthly channel marketing plans based on data analysis and team discussions to ensure sales targets are met; align regularly with brand and sales teams to make timely adjustments according to market situation.

Execution & Review
1. Execute marketing activities diligently in accordance with the annual plan and within the assigned budget.
2. Track the performance of consumer promotions and premium/gift campaigns, conduct ROI analyses, and provide optimization recommendations for future adjustments.
3. Collaborate with the sales team to track overall channel performance and key product sales trends, adapting cam-paign plans based on real-time sales performance.
4. Design and produce channel POSM and DMs, ensuring in-store displays comply with brand standards; monitor the sales team's execution to ensure compliance with merchandising guidelines and maximize brand exposure.
5. Monitor cross-channel pricing to maintain market price stability and integrity.