Senior User Acquisition Manager (AI-driven)

About the Company
Nexpanse is a US company (Delaware) and an AI-native, remote-first international team. We build B2C subscription products for the US and EU markets — our own products, from idea to profit, not outsourced development. AI is built into every process, which lets a small team move faster than many larger ones.

Our products:

• HaleChapter (https://halechapter.com/) — US telehealth platform: GLP-1 weight loss and men's health. Medical intake, licensed doctors, partner pharmacy, home delivery.
• PersProtect (https://persprotect.com/) — personal data removal and privacy: finds a person on hundreds of data broker sites, removes the data and keeps monitoring.

Both are live, web-to-web subscriptions with payment on the web.

Key Responsibilities

• Launch and scale campaigns in Meta and Google for web-to-web funnels across both products.
• Own your budgets and their profitability: ROAS, CPA, payback, LTV by cohort.
• Test and scale "creative + funnel" combinations together with the creative team: hypotheses, tests, feedback.
• Set up tracking and reconcile ad platform data with payment data.
• Build your own automations and AI tools: scaling rules, scripts, dashboards, agents.

Requirements

• 3+ years in paid UA, with at least 1 year of personal accountability for profitability (ROAS, payback) — not just spend.
• Personal monthly budget of $20K+ (ideally $50K+).
• Web-to-web funnels: payment and product on the web (quiz → paywall → subscription). Web2app experience is also considered.
• Hands-on Meta Ads in the last 3–6 months: structure, algorithm, optimization.
• LTV, cohorts and payback drive your decisions.
• Your own AI tools or automations — not just ChatGPT for copy.
• B2C subscriptions (health, utilities or adjacent) within the last 2 years.

Nice to Have

• Hands-on Google Ads.
• Your own testing system: budgets, kill rules, scaling.
• Web tracking: CAPI, server-side, reconciliation with payment data.
• TikTok, Snap or Pinterest.
• Experience in both health and utilities.
• You've led media buyers and stayed hands-on.

What We Offer

• Real products in the US market and serious traffic budgets.
• Ownership: you decide when to scale or stop, and build your area from scratch.
• Small international team, fast decisions, direct contact with the founder.
• Remote, full-time. Compensation is discussed individually.