Senior Vice President, Experiential & Business Operations
Description
Fern is at the top of the trade show and expo service industry. Our operation spans more than 200 cities from coast to coast. In other words, wherever there’s a major convention center and event venue, we’re there with experienced local teams providing exceptional service and support, whenever you need it. We recognize that our team members are the core of our company. It is why they stay with us for so long, and it's also what attracts new clients to come aboard.
We are looking to add an SVP, Experiential & Business Operations to our Fern team. You will build a scalable infrastructure that supports growth in Fern’s Experiential business while driving enterprise-wide process improvements, strategic vendor partnerships, and operational integration initiatives.
You will report directly to the President of Fern. Position may be done remotely with the ability to travel.
Key Responsibilities:
- Experiential Fulfillment & Delivery
- Develop a repeatable fulfillment model for Experiential projects, including those originating through INVNT and other agency partners.
- Build and manage a network of specialized freelance, account/project management, fabrication, and graphic management resources.
- Establish clear roles and responsibilities across Sales, Account Management, Creative, Detailing, Exhibitor Services, Production, Graphics, and Operations.
- Reduce reliance on senior leadership to intervene in the execution of complex projects.
- Partner with National, Regional, and Depot Operations to ensure successful delivery.
- Cross-Functional Process & Operational Excellence
- Standardize team structure, workback schedules, and workflow across departments from project hand-off through execution and closeout.
- Improve project planning, budgeting, change order management, vendor, coordination, and communication.
- Identify workflow inefficiencies and gaps that impact client experience, margins, and scalability.
- Lead the VP Process & Integration in implementing updated SOPs, training, compliance, and continuous improvement.
- Strategic Projects & Business Integration
- Formalize a preferred vendor network with national agreements for graphics, AV, flooring, furniture, and other specialized services.
- Lead operational integration planning and execution for acquisitions related to Fern.
- Evaluate and execute geographic expansion opportunities.
- Lead special projects that improve operational efficiency, expand capabilities, and support profitable growth.
- Develop scalable operating models for new markets and service offerings.
Fern is an equal opportunity employer committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable law.