Senior Web Analyst (Digital Marketing Data Focus) (all genders)
We are looking for a Senior Web Analyst who will act as the analytical partner to various digital marketing teams and stakeholders.
This role goes beyond reporting. You will be responsible for:
- Identifying and interpreting GA4 data patterns
- Troubleshooting anomalies and tracking inconsistencies
- Recommending improvements to data collection and event design
You must be capable of diagnosing tracking issues and proposing precise improvements.
Key Responsibilities
- GA4 Data Pattern Analysis & Troubleshooting
- Analyze behavioral and conversion patterns within GA4.
- Detect anomalies, tracking gaps, and unexpected metric fluctuations.
- Diagnose discrepancies between GA4, Adobe Analytics, and reporting outputs.
- Investigate attribution inconsistencies and session/user irregularities.
- Collaborate with various business units to resolve tracking issues.
- Data Collection Optimization
- Evaluate existing event schemas, parameter usage, and tracking structure.
- Recommend improvements to GA4 event design and naming conventions.
- Propose enhanced tracking strategies to improve campaign measurement accuracy.
- Identify missing data signals that limit marketing performance insights.
- Provide structured documentation of tracking improvement proposals.
- Web Engagement& Attribution Analysis
- Conduct funnel analysis, cohort analysis, and user journey mapping.
- Develop attribution insights using GA4 and Adobe Analytics data.
- Provide optimization recommendations backed by data.
- Experimentation & Insights
- Design and evaluate A/B tests, including defining event-level success metrics, configuring conversion tracking, building audience comparisons, and analyzing variant performance using GA4 and AA.
- Apply statistical validation methods to GA4 experiment data, including conversion rate comparison, uplift analysis, confidence interval interpretation, and variance assessment
- Identify tracking distortions (e.g., sampling, session fragmentation, attribution shifts) and ensure conclusions are grounded in reliable event-level data. Clearly distinguish between tracking artifacts and true behavioral impact.
- Business Partnership
- Act as a proactive analytics partner to internal/external stakeholders.
- Clearly communicate technical tracking issues in business-friendly language.
Requirements
- 7+ years of experience in digital marketing analytics.
- Deep hands-on expertise in GA4 (analysis + troubleshooting level).
- Strong understanding of:
- Event-based data models
- Attribution logic
- Session vs. user-level analysis
- Experience diagnosing tracking issues in GA4.
- Advanced SQL skills (Big Query preferred).
- Working knowledge of GTM (conceptual troubleshooting capability).
- Experience with Tableau or Looker Studio (consumption + light analysis).
- Strong statistical and analytical skills.
- Fluent English (C1 level, written and spoken).
Preferred
- German language skills.
- Experience in campaign-heavy performance marketing environments.
- Experience working closely with tracking implementation teams.
- Familiarity with privacy frameworks (GDPR context).
What We Offer:
- Real impact and ownership – You’ll take on a senior-level mandate with the autonomy to shape strategies, influence decisions, and see your ideas translated into tangible results
- A platform for continued growth – We invest in your development through challenging work, exposure to diverse topics, and opportunities to expand both your leadership and functional expertise
- Visibility and influence – Work closely with senior stakeholders and leadership, contributing to key business priorities and helping steer the direction of the organization
- A collaborative, high-performing environment – Join a team that values curiosity, open dialogue, and shared success, where your perspective is genuinely heard and respected
- Meaningful work culture – We prioritize trust, flexibility, and sustainable ways of working that enable you to perform at your best—professionally and personally
- All-round covering benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other health-focused benefits to provide you with a solid basis to perform well both on and off work.
We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on Apply Online.